Last year we saw record low prices on Black Friday AirPods deals, with buds across the range plummeting to their cheapest positions yet. It's not surprising, then, that these offers were some of the most popular discounts up for grabs in last year's holiday sales - and we expect the story to be the same in 2021.
So far this year we've seen even bigger discounts on most models, which means we're optimistic for even more record breaking savings in this year's sales. However, there may be a spanner in the works.
Rumors abound of Apple's AirPods 3 hitting the market before Black Friday AirPods deals can fully kick off. If there is a new base model tee'd up, we will likely see the second generation taking major price cuts well ahead of November. It's worth keeping a close eye on these developments over the next few weeks, then, as better prices on older models are likely just around the corner.
Of course, we'll be bringing you all the latest updates on our expectations for this year's Black Friday AirPods deals right here, so bookmark this page for any announcements or releases that could mean you'll be shopping earlier than you originally planned.
When will Black Friday AirPods deals start?
Black Friday officially lands on November 26 in 2021. Recent years have seen those discounts arriving earlier and earlier though. Last year, for example, retailers were launching early Black Friday deals as soon as October.
This year, we'd recommend keeping a close eye on AirPods deals as early as possible. With the launch of the AirPods 3 on the horizon, we may well see retailers offering incredibly low prices on the previous generation in order to shift stock ahead of the new model.
Watch out for AirPods deals over the next couple of weeks, then, because - as we've seen this previous devices, older stock won't be guaranteed for November.
Where will the best Black Friday AirPods deals be?
We'll be bringing you all the best Black Friday AirPods deals as soon as the sale kicks off right here. However, if you're going it alone it's worth keeping these retailers in your back pocket. These stores have been offering the best prices on Apple's luxury buds for the last few years now, and should definitely be a starting point.
Amazon: Regularly has the lowest prices around
B&H Photo: Often price matches during sales events
Newegg: Flash sales can offer record breaking discounts
Verizon: Fewer discounts but excellent prices during sales
Walmart: Matches Amazon's record low prices
Amazon: Usually has the best prices on Apple devices
Argos: Same day delivery available
Currys: Great prices and extra subscription trials included free
Laptops Direct: Often has the best prices around but £5 shipping
Very: Regularly price matches record lows
Black Friday AirPods deals: what we expect to see
The entire lineup has now had plenty of time on the shelves, including the 2021 AirPods Max. That means we're expecting big things from this year's Black Friday AirPods deals - especially considering we've had brand new record discounts on each model for the past two years.
The quality of this year's discounts rests on the shoulders of Apple's upcoming September 14 event. If the AirPods 3 are announced at a similar price point to the second generation or AirPods Pros, we could be heading to checkout a lot sooner than anticipated.
Retailers want to clear their stock of the previous generation before the new model takes over, which usually means big savings in the weeks following an announcement and vastly reduced stock levels afterwards.
That means we'll either see an early round of discounts on the previous generation when the new model lands (in which case this year's Black Friday AirPods deals will be reserved for the AirPods Pros and Max), or significantly lower prices come November.
The 2019 AirPods with a standard charging case have dropped to $99 so far this year, matching a very quick flash sale over Black Friday last year. However, the wireless charging model has been spotted at $20 less than its $149 Black Friday price in the last few months. If the AirPods 3 weren't releasing, we'd be expecting these discounts to return in November, potentially dropping by another $10 on the day itself.
However, the AirPods 3 are likely on their way. If they are priced similarly to the previous generation, we could see the 2019 model squeezed off the shelves before November comes around. In that case, we may see a small saving on the new model, but nothing compared to the low prices available right now.
The AirPods Pros could fare a little better. So far, the lowest price we've ever seen for the ANC earbuds has been $169.99, a Black Friday discount that has popped up a couple of times in 2021. Considering the new release and the age of these buds, then, we're expecting a more significant discount come November, potentially down to $149.99.
Today's best deals
If you can't wait for November (and if the AirPods 3 have anything to do with it you shouldn't), you'll find all of today's lowest prices on Apple's true wireless earbuds and headphones just below.
AirPods don't make great gaming headphones, but we're rounding up our expectations for this year's Black Friday gaming headset deals and Black Friday PS5 headset deals elsewhere. It's worth doing some research if you are on the hunt for some new cups, with our guide to the best gaming headsets on the market right now.
Or, to complete your ecosystem, check out our predictions for the best Black Friday iPad deals in 2021.