EA's latest promotion for Battlefield 3 pits fans against each other for the chance to play the game ahead of launch in their city by voting to “demand” it. Working in conjunction with Hollywood's Relativity Media and event-promo site Eventful, EA will also offer Battlefield fans from the winning city an exclusive preview of the feature film, Act of Valor. Here’s the first teaser for that movie.
Directed by Flight of the Phoenix director Mike “Mouse” McCoy and featuring work by prolific Hollywood stunt coordinator Scott Waugh, Act of Valor stars a team of active-duty Navy SEALs in a fictionalized story based on actual events. Due for release in February 2012, the film will be previewed in an advance screening on Oct 19, with the location to be decided by voters on the film's Eventful page. The screening will also include a hands-on big-screen preview of Battlefield 3. Fans have until 2pm PST tomorrow (Oct 13) to vote for their city to host the preview.
At time of writing, clued-in movie fans in the Los Angeles metro area have bumped their town up to a 350-vote lead over New York action fans. However, residents of other competing cities (Chicago, Dallas, San Diego, Miami, San Francisco, Washington DC, Atlanta and Seattle) shouldn't lose heart: plenty can happen between now and the close of voting, provided you take a break from that BF3 beta and get voting.
Oct 12, 2011