We might be able to finally call the next Star Wars movie something other than Star Wars 9. That’s because Disney is potentially prepping for a Star Wars 9 trailer (and presumably a title reveal) to drop this Sunday, February 3, during the Super Bowl. Reports say they’ve taken out a bunch of ad time for the Holy Grail that is the Super Bowl commercials. Some watching will be there to see the Patriots and the Rams; we’ll be there for the Jedi and the Sith, that’s for sure.
According to Ad Age (H/T ComicBook.com), Disney has taken out a “an undisclosed number of spots” for Super Bowl 53. With an audience of hundreds of millions, now is a good a time as any to pull the trigger on the Star Wars 9 trailer. The lack of info about which creative team(s) and agencies are behind the TV spots also point towards Disney dropping trailers rather than a straight-up ad.
Of course, Disney has a busy 2019 so a Star Wars 9 trailer isn’t a given. Avengers 4: Endgame, Captain Marvel, The Lion King, and Aladdin are all set to arrive this year and time will surely be given up to at least two or three of them. But Star Wars 9 probably needs some forward momentum in the wake of a Star Wars: The Last Jedi backlash that saw some fans react negatively to the movie.
Chuck an awesome J.J. Abrams-produced Star Wars 9 trailer out there and people will be talking about that and the title of the movie rather than touchdowns for the rest of the night. It’d be a risky move, sure, but releasing the trailer when the world is watching will create some serious buzz for the trilogy-ender – and then it’ll be a long, long wait until December.
If you have no interest in football but are still curious, the ads will be peppered throughout the game so you’ll have to keep track from 6:30pm Eastern right through ‘til around 10pm Eastern. If you’re in the UK, you’d better set your alarm clocks: that’s 11:30pm GMT until 3am on a Monday morning. I’m yawning just thinking about it. That’ll separate the Masters from the Padawans.
Hopefully we won't have to wait for a Super Bowl far, far away to hear about some of the new Star Wars movies on the way.