Sega says it's considering raising its game prices to $70

Sonic Frontiers PS5 review screenshot — (Image credit: SEGA)

Sega has suggested it could be the latest publisher to raise the base price of its most premium games to $70.

"In the global marketplace, AAA game titles for console have been sold at $59.99 for many years, but titles sold at $69.99 have appeared in the last year," Sega said in a newly translated transcript of the company's April earnings (via VGC). "We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions."

The gradual but certain shift in AAA game prices from $60 to $70 began when publisher Take-Two Interactive upped the price of NBA 2K21 for its PS5 and Xbox Series X/S launch. Other major players including Sony, Square Enix, and Ubisoft have since joined with their own price jumps. Even Nintendo has said it'll sell its games at $70 on a "case by case basis," with its most recent blockbuster, The Legend of Zelda: Tears of the Kingdom, selling at that higher price point.

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Meanwhile, Sega's most recent big titles, Like a Dragon: Ishin, a remake of the 2014 game of the same name, and Sonic Frontiers, have both sold at $60 MSRP. There's now a good chance that the next mainline Yakuza game, titled Like a Dragon 8, as well as any potential follow-up to Sonic Frontiers, will be priced at $70 at launch. It's unclear whether spinoffs like Like a Dragon Gaiden: The Man Who Erased His Name will also see a price increase.

For everything on the horizon, don't miss our extensive guide to new games of 2023.

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.