It has to be said, Shrek -spinoff Puss In Boots is doing little wrong in its mission of stoking up our interest in the film.
Considering it initially sounded like a brazen attempt to milk the surly ogre's franchise for all it was worth, Antonio Banderas' ginger moggy has been stealthily building anticipation for his standalone flick.
The trailer made it look like he could hold his own, we were impressed with what we saw at the Cannes Film Festival this year, and it recently got a super-cute motion poster to snare in the kitty-lovers.
The arrival of this Old Spice-inspired TV spot is possibly the marketing team's best move yet.
Presuming you were one of the squillions of people who watched those ads (starring 'Old Spice Guy' Isaiah Mustafa) go viral, you'll want to check out the clip below right now:
Puss In Boots opens on 9 December 2011.