Marvel has worked out a deal with Hulu for the upcoming MODOK: Head Games comic book series to be promoted at the end of every episode of the stop-motion animation MODOK series currently in development.
Here's the graphic planned to be featured at the end of each episode:
While that idea - a comic book being advertised in the body of a show based on a comic - sounds like a no-brainer, in practice it's been a rarity. So much so that DC and Marvel have at certain times paid for a workaround where they reimburse comic book shops when they buy advertising in the pre-rolls when comic book movies are being shown.
Neither Marvel nor Hulu have given an explanation of how it's worked out to be changed here, but we're not complaining.
Another possible reason for this synergy between the Disney-owned Hulu and the Disney-owned Marvel is that the MODOK show and MODOK: Head Games comic have a big thing in common: writer/actor Patton Oswalt.
Oswalt voices MODOK in the Hulu stop-motion show and is co-writing Marvel's Head Games comic with the showrunner Jordan Blum.
Depending on how the timing works out, MODOK: Head Games may already be out in collection by the time the show airs. The four-issue comic series is scheduled to run December 2020-March 2021, and the show is aiming to debut early next year.
"The episodes have been written. They've been recorded. Now they're being animated," Oswalt told Collider. "And because we committed very hard to the stop-motion aspect to it and we're really packing every frame with crazy detail. It's looking like it’ll be early next year, but I don’t know the exact date yet."
MODOK: Head Games #1 (of 4) goes on sale December 2.
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