"Their worlds are handcrafted": GTA 6 parent company CEO says "generative AI has zero part in what Rockstar Games is building," even if he's "enthusiastic" about AI in game development

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"...tools don't replace creativity"

GTA 6
(Image credit: Rockstar Games)

Take-Two Interactive CEO Strauss Zelnick says that generative AI has no part in the development of GTA 6.

Speaking to GamesIndustry.Biz, Zelnick was asked about AI in game development following Google Genie's widespread effect on share prices across the industry, as shareholders – who definitely know how game development works – reckon you can generate entire video games now.

"On the topic of AI, I've been enthusiastic since the very beginning," says Zelnick, adding, "We've actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios. And we're already seeing instances where generative AI tools are driving costs and time efficiencies."

Scott McCrae
Scott McCrae
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Scott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.

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