EA says "it hasn't always" understood what Battlefield players want, but the response to the new entry has "far exceeded our expectations" after "thousands of hours" of playtests

A cropped screenshot from the pre-alpha gameplay footage shown in the 'Introducing Battlefield Labs' video.
(Image credit: EA)

Battlefield publisher EA has admitted it hasn't always been perfectly in sync with fans of the FPS series, but feedback from playtesters on the upcoming Battlefield 6 has apparently been encouraging.

During EA's Q4 2025 earnings call, CEO Andrew Wilson explained why Battlefield Labs is "the biggest playtesting initiative in franchise history," and in doing so, he kind of forced himself to publicly acknowledge, in the most carefully worded, corporatey way of course, the fact that Battlefield 2042 wasn't exactly a smash hit with fans.

Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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