Skyfall has released a first official poster, and a beautifully minimalist one it is too, featuring an unsmiling Daniel Craig in the classic gun-barrel framing.
The new poster is very much in keeping with the gritty, back to basics Bond portrayed by Craig since Casino Royale , dispensing with the frills to ensure that 007 remains the star of the show.
No cackling villains on hand here then, nor Javier Bardem's shocking blonde mop. Just a Double-O agent packing a pistol and preparing for business.
That said, Bond's lighter side will come to the surface in the film itself, with Craig promising that the script will be peppered with a few of 007's trademark one-liners. “You have to have a script that has the bones of comedy,” said Craig. “Comedy in Bond films, for me, comes out of the situations people get into."
"They're exciting, and hopefully heart-stopping," he continues, "and the comedy comes out of one-liners and things. There's a lightness of touch in the writing that's not been as evident in the past two."
Skyfall will open in the UK on 26 October 2012. You can check out the poster in full, below...