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  1. Entertainment
  2. Movies
  3. Action Movies
  4. Marvel Movies
  5. Thunderbolts

Disney boss Bob Iger admits Marvel "lost a little focus by making too much," and says Thunderbolts is "the first and best example" of "better quality" after refocusing on movies

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By George Marston
Published 7 May 2025

"We've also learned over time that quantity does not necessarily beget quality"

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From left to right: Alexei Shostakov / Red Guardian (David Harbour), Bucky Barnes (Sebastian Stan), Valentina Allegra de Fontaine (Julia Louis-Dreyfus), Ghost (Hannah John-Kamen), Yelena Belova (Florence Pugh) and John Walker (Wyatt Russell) in the former Avengers Tower in Thunderbolts*.
(Image credit: Marvel Studios / Disney)
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Disney CEO Bob Iger says that Thunderbolts* is the "first and best example" of the MCU's return to form as Marvel Studios once again ramps up to focus on fewer, higher quality movies than on a wide spate of streaming series.

Speaking on a conference call with Wall Street analysts (via Deadline), Iger says that Disney's "zeal to flood our streaming platform with more content" was a misstep, reiterating some of his previous comments about the studio's push to release numerous Marvel and Star Wars streaming series in the wake of its introduction of the Disney Plus platform.

"In our zeal to flood our streaming platform with more content, we turned to all of our creative engines, including Marvel, and had them produce a lot more," Iger states. "We've also learned over time that quantity does not necessarily beget quality. Frankly, we've all admitted to ourselves that we lost a little focus by making too much. By consolidating a bit and having Marvel focus much more on their films, we believe it will result in better quality. I think the first and best example of that is Thunderbolts*."

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Thunderbolts* (which has been cheekily retitled New Avengers thanks to the film's plot twist) has received positive reviews from critics and fans alike, and now even Iger is pointing to the film as an example of the direction in which Marvel Studios is headed.

Indeed, both Thunderbolts* and its direct follow up, July's Fantastic Four: First Steps, have touted their filmmaking along with their stories as reasons for worn out fans to return to the theater, with Iger saying the upcoming slate of Marvel films is "the best I have seen" since 2019's massively successful Avengers: Endgame capped off the first saga of the MCU.

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  • Deborah Ann Woll, Charlie Cox, and Krysten Ritter as Karen Page, Daredevil, and Jessica Jones in the Daredevil: Born Again season 2 finale Wonder Man's season 2 cancelation marks a welcome shift in Marvel's approach to TV
  • The best Marvel movies: Spider-Man, Captain Marvel, Star-Lord, Black Widow and Iron Man. Best Marvel movies: Every MCU film, ranked from worst to best

Check out our review of Thunderbolts*, AKA New Avengers, which is now in theaters capping off Marvel Phase 5. Phase 6 begins with July 25's The Fantastic Four: First Steps. For more, check out our guide to the other upcoming Marvel movies on the way in 2025 and beyond.

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George Marston
George Marston
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I've been Newsarama's resident Marvel Comics expert and general comic book historian since 2011, and now I'm the Entertainment Writer at GamesRadar+. I've also been the on-site reporter at most major comic conventions such as Comic-Con International: San Diego, New York Comic Con, and C2E2. Outside of comic journalism, I am the artist of many weird pictures, and the guitarist of many heavy riffs. (They/Them)

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