Disney Plus to start letting subscribers create user-generated AI content, CEO Bob Iger reveals, and Disney is "really excited" about it

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The House of Mouse has had "productive conversations" concerning the tech

Lilo and Stitch hula dancing during one of the best Disney movies, Lilo & Stitch.
(Image credit: Disney)

Subscribers of Disney Plus will soon be able to generate videos for the platform using AI, according to CEO Bob Iger. He mentioned plans for such features in an earnings call for the year’s end, as part of agreements between tech providers and the House of Mouse.

Disney Plus is due to see "the biggest and the most significant changes" to the service since launching in 2019, Iger revealed, per The Hollywood Reporter. These are "from a product perspective, from a technology perspective," and will involve allowing users some way to make and share videos.

Yule Log | A Very Jonas Christmas Movie | Disney+ - YouTube Yule Log | A Very Jonas Christmas Movie | Disney+ - YouTube
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Apparently, there've already been "productive conversations" between Disney and some companies trading in generative-AI software, and Iger's hoping to find a way of incorporating these add-ons that reflects "our need to protect the IP." This is really just an evolution of the corporation’s existing precedent, as Marvel show Secret Wars came under fire for using AI assets in the opening credits.

Iger's comments are already causing backlash. "Unsubscribe from Disney Plus," Dana Terrace, creator of Disney original The Owl House, posted on X/Twitter. "Pirate Owl House. I don’t care. Fuck gen AI."

Sounds like you'll soon be able to make your own janky, terrible looking Mickey Mouse or The Lion King film for others to gawk at. How this is all rolled out, and to what ends it achieves, remain to be seen.

In any case, we have a guide to all the new Disney movies, to make sure you can still find some wonder in your life.

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Anthony McGlynn
Anthony McGlynn
Contributing Writer

Anthony is an Irish entertainment and games journalist, now based in Glasgow. He previously served as Senior Anime Writer at Dexerto and News Editor at The Digital Fix, on top of providing work for Variety, IGN, Den of Geek, PC Gamer, and many more. Besides Studio Ghibli, horror movies, and The Muppets, he enjoys action-RPGs, heavy metal, and pro-wrestling. He interviewed Animal once, not that he won’t stop going on about it or anything.

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