Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Best Assassin's Creed games, ranked from worst to best
Black Flag Resynced
Assassin's Creed Assassin's Creed: Black Flag remake finally out in the open as Ubisoft acknowledges its worst-kept secret
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Games Former Ubisoft vet says Assassin's Creed developer is "hated" by "many of their own" devs, but there's still hope for it
Assassin's Creed Codename Hexe
Action RPGs Upcoming Assassin's Creed games: Every new Assassin's Creed game in development
Highguard character in leather armor holding a rifle
FPS Games Highguard lead says "everyone has their thoughts on why the game failed to find an audience," but "many are way off"
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Assassin's Creed How to play the Assassin's Creed games in order: chronological and release date
Robert rides the elevator to work in Dispatch with his dog Beef, looking out of place surrounded by superheroes
Adventure Games Dispatch leads faced down publishers telling them single-player narrative games were "niche, or worse, dead"
A player on a ship looking at a whale tail during Assassin's Creed Black Flag.
Assassin's Creed Assassin's Creed 3 held back on the ship-sailing stuff until Black Flag because Ubisoft worried the tech "wouldn't work"
Trails in the Sky 1st Chapter
JRPGs The Trails series is "close to its conclusion," which is why the studio "needed to properly remake" the original JRPGs
Rayman
Rayman Rayman remaster is just "the first step in the brand's comeback," says Ubisoft boss
Assassin's Creed "Several" Assassin's Creed games to come, Ubisoft promises, plus more Far Cry amid "restructuring across the company"
Load screen artwork for Atticus in Highguard, leaping in front of clouds with a charged lightning spear
FPS Games Games like Highguard are just "gambling by investors" who "know ahead of time a flop is likely," says indie legend
Highguard character in leather armor holding a rifle
FPS Games Highguard was "doomed," says indie veteran, and "now you have a developer still unable to believe they made a bad game"
KCD2 screenshot of a combat encounter
Action RPGs Kingdom Come: Deliverance 2 dev had to "change the rules of the game" because it couldn't compete with giga budget RPGs
  1. Games
  2. Action
  3. Assassin's Creed
  4. Assassin's Creed IV: Black Flag

Successful game franchises are doomed to be run into the ground

News
By Lorenzo Veloria published 30 January 2014

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

Say, old Buttercup had been a reliable race stallion through the years. He had his uses, he was always there when you needed him, and he probably made you a good amount of money at the track. But with success comes pressure, and the good times can't last forever. When your stallion starts to slow down, trip up, and stop winning as many races, you don't keep sending him in to underperform and disappoint. It's just that time to send old Buttercup to retire in that big glue factory in the sky, then saddle up a new colt. But that doesn't seem to be the developer/publisher's mentality for many of today's long-standing franchises. Instead, a successful game series is just doomed to be run into the ground, then beaten to death with a stick until money stops coming out.

In an interview with Edge Magazine, Darby McDevitt, the lead writer on Assassin's Creed Revelations and Black Flag, said that the Assassin's Creed series doesn't have an overall ending planned. "Because all of history is open to us we see the universe as a Doctor Who type thing," said McDevitt. "There are so many possibilities we don't want to definitively end the universe, but we can have storylines that have endings." Essentially, that means that as long as there is a moment in history Ubisoft can use as the basis for another game, there will be another Assassin's Creed.

I'm not saying AC is on its last legs; I actually thought ACIV was one of the best games in the series. The Assassin's Creed series (or any game franchise) having a long life isn't a bad thing, but when a developer's plan for a story is just to let it go on as long as it possibly can, that brings up concerns about the quality of that series' future plotlines. As long as the developers can create meaningful stories within the universe, develop entertaining game mechanics, and maintain a high-quality production, hey, keep it going. But if a series won't ever end in a preconceived plotline, there seems to be only one result for that successful property: That cash cow will be milked dry until all gamers, fans, and developers have had it up to here (my neck) with anything franchise-related. After all, the end of a story is often one of the most memorable parts.

You may like
  • Ezio In the midst of Ubisoft's grand restructuring, the future of Assassin's Creed has never felt so uncertain
  • Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background. Former Ubisoft vet says Assassin's Creed developer is "hated" by "many of their own" devs, but there's still hope for it
  • "Several" Assassin's Creed games to come, Ubisoft promises, plus more Far Cry amid "restructuring across the company"

All good things must end eventually--so is it best to leave on a high note, when we still hold a series like AC in high regard? Historically with games, the answer has been, no. Developers have been sticking with their known franchises for decades now; just look at how many Mega Man, Mario, and Sonic the Hedgehog games there are. It isn't really a new thing to see half a dozen (or more) games come out of a single series. It's just a shame that some of these beloved franchises never get the conclusion they deserve. They'll just fizzle out when they can't pull the money cart up the profit hill.

With so many of the last decade's blockbuster franchises coming up on 10 or more games, with no signs of slowing, it seems like having an unending game series will be an all-too-common theme. The problem is that when developers are popping iterations out so fast, players get burnt out on them even faster (Call of Duty, anyone?). And with games being so story-heavy, at what point do the plots just become utter nonsense (Kingdom Hearts being a prime example). So, the question becomes: When is the right time to end a dynasty? When the time comes, will developers give their games the send off they deserve?

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
CATEGORIES
PC Gaming PS4 Xbox One Platforms PlayStation Xbox
Lorenzo Veloria
Lorenzo Veloria
Social Links Navigation

Many years ago, Lorenzo Veloria was a Senior Editor here at GamesRadar+ helping to shape content strategy. Since then, Lorenzo has shifted his attention to Future Plc's broader video game portfolio, working as a Senior Brand Marketing Manager to oversee the development of advertising pitches and marketing strategies for the department. He might not have all that much time to write about games anymore, but he's still focused on making sure the latest and greatest end up in front of your eyes one way or another.

Read more
Ezio
In the midst of Ubisoft's grand restructuring, the future of Assassin's Creed has never felt so uncertain
 
 
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Former Ubisoft vet says Assassin's Creed developer is "hated" by "many of their own" devs, but there's still hope for it
 
 
"Several" Assassin's Creed games to come, Ubisoft promises, plus more Far Cry amid "restructuring across the company"
 
 
Assassin's Creed 3 screenshot of Desmond hilding a circular Isu artifact
Ubisoft is "very allergic" to making new games, says former Assassin's Creed and Far Cry director
 
 
Skull and Bones screenshot
Assassin's Creed 3 lead says "junior" Skull and Bones team was trying to "make Black Flag crossed with World of Tanks"
 
 
A dragon blasts a man with a shield in Skyrim
Ex-Skyrim artist hopes Elder Scrolls 6 has "some new ideas" that avoid the franchise burnout seen in Assassin's Creed
 
 
Latest in Assassin's Creed
Black Flag Resynced
Assassin's Creed: Black Flag remake finally out in the open as Ubisoft acknowledges its worst-kept secret
 
 
A screenshot of the title card for the upcoming game Assassin's Creed Codename Hexe.
Assassin’s Creed Hexe will be a "darker" installment "set during a pivotal moment in history"
 
 
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
 
 
A screenshot of a dark woods during the reveal trailer for Assassin's Creed: Codename Hexe
Assassin's Creed Hexe creative director quits Ubisoft as Black Flag lead steps in following departure
 
 
Assassin's Creed Valhalla
Ubisoft CEO fights nepotism claims against Assassin's Creed studio by saying "Ubisoft was created as a family company"
 
 
Skull and Bones screenshot
Assassin's Creed 3 lead says "junior" Skull and Bones team was trying to "make Black Flag crossed with World of Tanks"
 
 
Latest in News
Steam logo from Valve
Valve says "more games are finding success" on Steam than ever, and nearly 6,000 made over $100,000 last year
 
 
Robert rides the elevator to work in Dispatch with his dog Beef, looking out of place surrounded by superheroes
Dispatch leads faced down publishers telling them single-player narrative games were "niche, or worse, dead"
 
 
Wonderer heads to the Spire in a screenshot from Slay the Spire 2's animated reveal trailer
Xbox lead thinks "we have been in a golden age for indies" since 2008, and it's "a fantastic time to be a developer" if you ignore all the smoke
 
 
Xbox - Future Owns
Xbox teases "some iconic games from the past" to be re-released in 2026 from its "game preservation team"
 
 
The cowboy cat from the desert in Mewgenics
Steam expert advises devs stick to the "Little League" section with friendslop before attempting anything like Mewgenics
 
 
Donkey Kong Bananza screenshot of Donkey Kong punching through the landscape with pieces of banana flying through the air
With Donkey Kong Bananza, Nintendo learned "it is more fun to destroy that which is beautiful"
 
 
LATEST ARTICLES
  1. Steam logo from Valve
    1
    Valve peels back the curtain in rare Steam presentation: "More games are finding success" than ever, and nearly 6,000 made over $100,000 last year
  2. 2
    Peaky Blinders: The Immortal Man director explains how the Netflix movie differs from the show: "Inherently, it is more cinematic in its conception"
  3. 3
    The Dispatch leads had "a mix of arrogance and stupidity" as they faced down publishers telling them single-player narrative games were "niche, or worse, dead"
  4. 4
    Xbox lead thinks "we have been in a golden age for indies" since 2008, and it's "a fantastic time to be a developer" if you ignore all the smoke: "The present is awesome"
  5. 5
    The Future Games Show returns this week - here's how to watch

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...