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American Gods drops a blood-soaked new trailer, and Twitter goes wild

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By Ben Pearson published 15 March 2017

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The upcoming TV adaptation of Neil Gaiman’s 2001 novel American Gods is hitting the small screen soon, and today Starz unveiled a bloody, terrific new trailer that sets up an all-out war between old gods and new ones. Check it out:

That looks pretty damn incredible, and it looks like the internet agrees. Twitter users went nuts when they saw it:

i've read it dozens of times & never had clear visions of the characters in @AmericanGodsSTZ but every choice for the show seems spot onMarch 15, 2017

AMERICAN GODS TRAILER IS OUT!!!! #GoodNewsIn5WordsMarch 15, 2017

American Gods is gonna be a dope ass show . Calling it nowMarch 15, 2017

OMG I'm soooo excited for #AmericanGods !!! This trailer speaks for itself https://t.co/Hix068ivk3March 15, 2017

i can't wait for american gods to save tvMarch 15, 2017

I am so damn excited for this series. I'm obsessed with the book and this will be an amazing adaptation #AmericanGods https://t.co/g3orXP4HZYMarch 15, 2017

Approaching max hype for American GodsMarch 15, 2017

Started watching the new American Gods trailer at work but had to stop because I started breathing heavily.March 15, 2017

The trailer also received the seal of approval from one very important person:

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Now, this trailer works for me. https://t.co/gi8H7Wz0QhMarch 15, 2017

I actually read Gaiman’s novel last year after hearing people rave about it for the past decade, but I was ultimately disappointed because I thought the pacing was painfully slow. Thankfully, it doesn’t look like that’s going to be the case with the TV version, because this trailer is stuffed with so much jaw-dropping imagery that it makes me think this story will work far better as a show than it does on the page.

Based on the novel by Neil Gaiman and executive produced by Bryan Fuller (Hannibal, Pushing Daisies) and Michael Green (Logan, Heroes, Smallville), American Gods stars Ian McShane, Ricky Whittle, and Emily Browning and premieres on Starz on April 30, 2017.

Image: Starz

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Ben Pearson
Ben Pearson
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Ben is an entertainment journalist who has written about movies online for nearly a decade. He loves the Fast & Furious franchise, prefers Indiana Jones to Star Wars, and will defend the ending of Lost until his dying day. He shook Bill Murray's hand once (so he's got that going for him, which is nice). Ben lives in Los Angeles with his wife.
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