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THQ fights GTA fever with 'Forget Grand Theft Auto' ad campaign

Here's a neat experiment: try typing Grand Theft Auto V, GTA V, or any combination thereof into your google bar (assuming you haven't already been doing so already). See the ad to the right of your results? The one telling you to “Forget Grand Theft Auto” and go directly to Saints Row: The Third's website? That, as you've probably deduced by now, is THQ's not-so-subtle way of capitalizing on today's GTA V buzz and reminding gamers that Rockstar doesn't have the monopoly on sandbox crime games.

Surfers protected by firewalls and ad-blocking options may not see the ads, but they do exist. THQ engaged in similar guerrilla internet tactics earlier this year by attaching ads to its Saints Row sequel to other high profile video games searches such as The Elder Scrolls V: Skyrim and Batman: Arkham City.

It's a sneaky move, but it's also a smart one. Nearly every gamer with an internet connection will be searching for GTA V today, and with less than two weeks to go before Saints Row: The Third launches on November 15th (November 18th in the UK), this is the perfect opportunity to use that hype to THQ's advantage. There's also the theory THQ is worried a GTA V announcement will affect Saints Row: The Third's sales, but it's doubtful gamers will hold off buying one game for another that might not even arrive until 2013. What do you think are the motives behind THQ's latest marketing strategy?

Source: PlayStation Lifestyle

Topics

GTA Saints Row THQ

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13 comments

  • cj12297 - November 2, 2011 7:09 p.m.

    Isn't that against some law?
  • IceBlueKirby - November 2, 2011 6:38 p.m.

    Grand theft who-what? I'm buying Saints Row! Nah, I'll buy both of them, although even if GTAV doesn't make it out until 2013 I'll probably still be playing The Third, so you can guess which one I'm more excited about.
  • Spybreak8 - November 2, 2011 4:40 p.m.

    Jesus, it's like Blur and Mario Kart all over again. You wouldn't exist without the other dumbass! Like Blur and Mario Kart, I'll play both Saints and GTA.
  • winner2 - November 2, 2011 2:50 p.m.

    If i had to pick one, it'd probably be GTA...just because IV was ridiculuosly fun and its been a while. V will bring so much to the table it's not even funny. Not to say SR3 won't be fun though. And wtf with these captchas? Subscripts? Really?
  • TheZigMan - November 2, 2011 12:45 p.m.

    This was such a smart move by ROckstar....hamper their rivals sales without putting any actual resources into a campaign against them
  • Fuzunga - November 2, 2011 12:19 p.m.

    I believe you mean Arkham City.
  • BishopofHippo93 - November 2, 2011 11:48 a.m.

    If I had to choose one, I'd probably pick Saint's Row, just because it looks completely ridiculous. However, I probably won't be picking either up. GTA looks like it will be the best open-world sandbox game (in that style) yet. I hope they're awesome for all who play them. Game on.
  • sh33phead - November 2, 2011 11:37 a.m.

    @Commandant Oreo, Couldn't have put it better myself. Will definitely be playing both games upon release. Whilst they are both sandbox, the gaming experience from each will be unique and worth a go. You're allowed favorites, but there's no point spiting yourself by only playing one!
  • DualWieldingIsNotFeasible - November 2, 2011 11:15 a.m.

    I'll admit, that new GTA trailer looks slick as hell. However, I know that it's not gonna be half as much fun to actually play as Saints Row. Plus, I'm willing to bet that we see Saints Row 4 before we see the new GTA. Don't worry, THQ, we got this sh*t.
  • CommandantOreo - November 2, 2011 11:11 a.m.

    Yay for the childish philosophy of "one or the other, can't have both" Co-exist, people!
  • Ultimadrago - November 2, 2011 10:32 a.m.

    Don't be like that THQ. I love both Saints Row AND GTA. Both fulfill things that the other is weaker in or lacking. Don't start puffing your chest and challenging Rockstar so openly. You'll just end up face first on the ground. You do you and let Rockstar do Rockstar.
  • Outlander - November 2, 2011 10:51 a.m.

    I completely agree. There is plenty of room in my heart for two fantastic crime sandbox games. <3
  • Swornthroughswords - November 2, 2011 11:15 a.m.

    Indeed, one doesn't have to exclude the other. Especially considering that GTAV probably won't be released for another couple of years. Saints row fills that carjacking-less void.

Showing 1-13 of 13 comments

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