Friday 12 May 2006
Having seen the games in action and the sleek and sophisticated casing that PS3 will finally appear in, we were keen to get a look behind the scenes at the machine developers have to work with now, just six months before the next-gen console's launch facelift.
While every E3 is a battle for headlines, it is also a struggle for hearts and minds. Each and every developer wants you to remember its stand, its software, its name, but having the best games, the most babes and the biggest logo isn't simple enough, everything also has to go smoothly because any trickery or failed technology will be leapt on.
For every announcement is met with counter argument, every show-reel is spun, every presentation is scripted, every interview is rehearsed. No one wants to provide munitions for the opposition; no one wants to give the fanboys a forum.
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