Sony has put an end to rumors surrounding the death of the PSP Go by confirming it has indeed ceased production on the lackluster portable in order to pool its focus on the upcoming NGP.
According to its statement to Japanese website AV Watch, which has since been translated and verified by Sony to the North American press, the PSP Go has officially been pulled from the production lines after a short one-and-a-half year run on retail shelves. The decision follows a history of lukewarm sales stemming from stiff competition and general consumer reluctance to buy in to the system's download-only format.
PSP Go's troubles were evident from the start. Less than a year after its launch, Sony began talking about the system in past tense, and in his mid-2010 interview with MCV, SCEE President and CEO Andrew House even referred to it as more of a marketing experiment than anything else, explaining, “One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library.”
Though it may be giving up the PSP Go ghost, Sony said it will continue to produce the PSP-3000 for as long as it continues to sell. It's next handheld, codenamed the NGP, is expected to drop this holiday season.
Apr 20, 2011
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