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How does Kazuma Kiryu from the Yakuza series maintain a clean shave and those dreamy sideburns while kicking ass and killing the undead? With the Kai5 razor set, apparently. Kiryu will use the razor in the game, and grace the cover of the product in real life. The package includes a razor, stand, and cell phone strap.
Sega tends to go crazy with product tie-ins each time a Yakuza game is released. We once sampled some Yakuza 2 sake at the famous 16-shots bar, and last year's Yakuza: Black Panther for the PSP received its own liquor as well. The cross-promotions work both ways. The Yakzua games (including the upcoming Yakuza 4) feature real life business, some of them in their real life locations.
Mar 7, 2011
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