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Reggie Fils-Aime: Two reasons why you didn’t buy a 3DS and what Nintendo’s going to do about it

Sales for the Nintendo 3DS have been slower than expected – and Nintendo of America’s Reggie Fils-Aime says he knows why. The system’s weak launch lineup lacked any of the AAA titles Nintendo is known for, with casual pet sim Nintendogs + Cats and Ubisoft’s Ghost Recon: Shadow Wars topping charts. The lack of any networked features at launch was also an embarrassment.

Speaking to Kotaku, Nintendo of America’s Reggie Fils-Aime addressed the slow sales for the Nintendo 3DS. “When we launched, we had a fantastic day one and a very strong week one,” said Fils-Aime. “But when we started talking to consumers who were aware or interested, but hadn’t yet bought, they told us two things: first, I need a big Nintendo franchise for our purchase. The second thing was I need the network to be up. I need the connected experiences to be there.”

Conveniently, these happen to be the two problems addressed by this month's release of The Legend of Zelda: Ocarina of Time 3D and the recent system update, leading Fils-Aime to expect a solid groundswell of support for a system that, he insists, wasn't prematurely launched.


The solution: More AAA titles for Nintendo fans, like Super Mario 3D and Kid Icarus

With the launch of Ocarina of Time 3D, followed by what Fils-Aime calls “a steady drumbeat” of first-party titles including Super Mario 3D and Kid Icarus: Uprising, Nintendo hopes to rectify the system’s lack of solid titles. Recent updates, which have added online store capability and enabled the browser that came packed into the console, address the network issue. While Fils-Aime grants that “we thought there would have been a tighter gap between launch and the first network update,” he says the company should be “back with strong momentum on the 3DS.”

Do you share this optimism? If you’ve been holding out for a Nintendo 3DS, does news of big incoming titles have you reconsidering a purchase?

Jun 22, 2011



The Legend of Zelda: Ocarina of Time 3D review
One of the greatest games of all time, now even greater-er




Zelda: Ocarina of Time 3DS vs N64 video comparison 
Let Navi fly you through our exclusive side-by-side video comparison

44 comments

  • kibbles0515 - June 28, 2011 9:25 a.m.

    I don't have the money for the 3DS and I don't care about the 3D. Sure, the tech is kickass, but it hurts my eyes and I don't care for 3D anyway. Also, I haven't seen any games that really make me want a 3DS.
  • Conservative_Gamer - June 25, 2011 4 a.m.

    I bought a 3ds on launch day and loved it. I love what the hardware can do and I am very optimistic about its future. I don't own any games for it, I gamefly my 3ds games. I totally agree that the system needs its killer blockbusters, but they are on the way and once nintendo sets some good examples on how the hardware's features could be used. When implemented correctly, I am sure that 3d and streetpass could be much more than just a minor gimmick that it is now. When all that happens in the near future, I believe the 3ds will be back up on its feet.
  • taterboob - June 24, 2011 5:16 a.m.

    -You don't have to play the game in 3D, you silly geese. There's a slider you can shut it off with. -There are plenty of games coming out for it. Ocarina signifies the end of the post-launch dry spell. -People poo poo Nintendo for charging 250 bucks for the 3DS, then turn around and greet Vita's identical price tag with thunderous applause. I personally don't get it. The videogame nerd is a fickle beast, I tell you what.
  • Averagegamer18 - June 26, 2011 3 a.m.

    I am just a super cheap person and don't want to pay anywhere near 300 bucks for this. I just put 300 in my savings, and my checking and I don't want to be broke lol and it just doesn't appeal to me
  • LitJackson - June 23, 2011 4:40 p.m.

    I bought one the first day, yes it was a tad expensive. Yes there were no games at launch, yes the best game is a remake. but the titles coming in the future look awesome. Give it time to prove its worth
  • mackshizzle - June 23, 2011 2:08 p.m.

    You have to play the system to understand it. I played my friend's 3DS first and that's what really persuaded me. Also, the interface is smooth; I can go to the home menu and access the internet without closing out the game I was playing. Makes finding walkthroughs easier to access.
  • selfdestruct94 - June 23, 2011 6:12 a.m.

    the damn thing is $100 to much. nothing about the 3DS is worth $250.
  • Fiirestorm21 - June 23, 2011 1:09 a.m.

    Super Mario 3D, Kid Icarus, Resident Evil, and remakes of Zelda and Star Fox do go a long way to soften the blow of the price tag and low battery (effectively removing the DS's majors advantages against PSP in my eyes) but until they're mostly all out there's no reason for me to get one. Remakes themselves aren't nearly good enough, so it'll be late this year at the earliest for me.
  • Clovin64 - June 23, 2011 12:46 a.m.

    I'll be playing Ocarina of time for a while yet, and Resi Mercenaries will keep me busy for ages when that gets released, and Resi Revelations is on the horizon. In other words, I feel my 3DS purchase is justified, although my PSP is currently getting more use from me at the momment.
  • Gob - June 22, 2011 11:24 p.m.

    I can't choose between this and a PSV. In the end, it'll all come down to game selection- although the Vita has a huge graphical advantage.
  • humpiedumpie - June 22, 2011 9:04 p.m.

    I just picked up a 3DS because of Zelda. Also because at E3 they showed a lot of cool games for the system. I skipped the DS - i and XL and i wanted a new one for the holiday so i can take it with me, that was the primary reason though
  • garjones79 - June 22, 2011 8:33 p.m.

    what i dont get is EVERY single retailer that ive been into doesnt have a 3DS demo unit for folk to actually get their heads around it. not one. anywhere. i was lucky enough to go to the preview experience in glasgow but how is everyone else meant to buy into it if they cant see one in action?
  • FauxFurry - June 22, 2011 8:33 p.m.

    Reason #3: Nintendo neglected to hire Triforce Johnson to help spread the 3DS love and thus are now facing the inevitable logical consequences such an oversight always brings. Also,apparently, Nintendo needs to show people that 'andircei exist.' to instill faith sufficient to convince them to buy a 3DS, according to ReCaptcha.
  • Kazumi - June 22, 2011 7:59 p.m.

    I still really want to get my hands on a 3DS. I think the one reason that I didn't buy it and the way that they could fix it is drop the price. Even if it was just 199.99 instead of 249.99 I could justify it.
  • Unoriginal - June 22, 2011 7:49 p.m.

    All the good games are remakes, that´s your problem. Remakes aren't system sellers
  • Lionhunter44 - June 22, 2011 7:48 p.m.

    With the announcement of the PSV at the same price that the 3DS currently holds, I will be awaiting a price drop before buying a 3DS any time soon.
  • insertdisk - June 22, 2011 7:48 p.m.

    Will people stop telling Nintendo that they need a big Nintendo franchise because they will just keep SELLING YOU THE SAME THING OVER AND OVER AGAIN.
  • killorabbit - June 22, 2011 7:26 p.m.

    I actually have one sitting in a 'cart' right now. Not sure if I should go through with the purchase or not. Anyone?
  • karyuudo - June 22, 2011 7:11 p.m.

    Umm... more like 1) It's too expensive for what it is. 2) There's no games. 3) Why would I buy this when the DS still has games pumping out and I can get an AceKard to play them all for free?
  • bobob101 - June 22, 2011 7:09 p.m.

    Yes it took too long for that system update, but I found SSIV to be what I needed in the gaming field.

Showing 1-20 of 44 comments

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