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Modern Warfare 3 Time cover a first for the magazine

The attention-grabbing teaser poster for Modern Warfare 3, in which a bombed New York City adorns the cover of Time magazine, will be available as a pre-order bonus for the title. What you may not know is that the picture marks a milestone for the magazine. It's the first time the cover design, a mainstay of newsstands for just shy of 90 years, has undergone a licensed fictionalization for a commercial product. The reasoning? Videogames, says the magazine’s publisher, are “where the boys are.”

While fictionalized Time covers are tropes for “serious news story” montages in movies and TV, the New York Times reports that the “World Stands On The Brink” image marks the first instance of Time giving their blessing to a mocked-up cover for commercial use. Some may suggest this weakens the magazine's association with notions of truthiness and journalistic integrity; Time's publisher Kim Kelleher argues that the mock cover is “a great way to connect with millions of people we might not have otherwise connected with.”

That is to say, the magazine – which is delivered to waiting rooms and cafeterias worldwide on paper, if you can believe it – has to appeal to The Youth somehow. It might as well be through a fictionalized tie-in with what managing editor Richard Stengel calls “a medium that is one of the biggest entertainment franchises of all time,” right? Stengel argues that a fake magazine cover reporting a fake thing for a real game, is no different from a real magazine article mentioning a fake person for real readers. Ten pretend points to the first person who diagrams Stengel’s real analogy concerning fictional magazine covers promoting a real game with a fictional story.

Jun 15, 2011

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14 comments

  • soren7550 - July 2, 2011 7:02 p.m.

    Um, wasn't this article already done before?
  • sharker - June 17, 2011 11:57 p.m.

    I hate when magazines and newspapers do this, yeah it grabs my attention, then I'm just disappointed to find out that it's an advertisement for some shitty game or band.
  • neuromnemonic - June 16, 2011 4:07 p.m.

    Call of Duty:Civil War- where you can go at it with flintlocks and muskets and bayonets
  • EwoksTasteLikeChicken - June 16, 2011 11:27 a.m.

    I just want this game to come out. I mean, they really can't do much after that, can they? Or will it be: Call of Duty: World War I!
  • jmcgrotty - June 16, 2011 11:15 a.m.

    "I won't be surprised if Activision just dissolves [Raven] even though they've been around since FPS was created." FPS'es were around nearly 20 years before Raven was founded.
  • jmcgrotty - June 16, 2011 11:10 a.m.

    There is nothing wrong with Time doing this, but there is also nothing newsworthy about it. And no, there is 100% nothing wrong with Time as a magazine. I don't read it much anymore, but am very familiar with it. And if you really gave a damn, you would pay attention to multiple sources, to try to understand that all issues have multiple sides, even if you don't agree with them. Grow up and quit trying to pretend to be an anarchist in mommys basement.
  • GrandTheftAuto - June 16, 2011 8:46 a.m.

    They should have had Bf3 instead :(
  • Radimir - June 16, 2011 7:37 a.m.

    I was worried that Time had actually slapped MW3 on the cover of one of their issues, at first. That said, eh, it's certainly a unique idea. I'm honestly more interested in buying the poster than the game at this point, though.
  • asljirk - June 16, 2011 6:36 a.m.

    @FOZ Here is a trophy filled with beef stew and a high five. You've earned it! (Not sarcasm)
  • FOZ - June 16, 2011 2:52 a.m.

    Enough shit, that is. Anyway, I think it's predictable but annoying. It's not like Time is some high-brow magazine, but Call of Duty isn't a good face for video games. It's outplayed and there are a lot of people, like 90% of people who will comment on this article, who want to see more deserving games be recognized.
  • FOZ - June 16, 2011 2:51 a.m.

    BigKingBud, shut the hell up. Not only is that immature and irrelevant, Raven went through another shit when Activision refused to give their game any promotion whatsoever. I won't be surprised if Activision just dissolves them even though they've been around since FPS was created.
  • BurntToShreds - June 16, 2011 2:11 a.m.

    How is Time evil? I don't understand. They're evil for wanting to get younger people more interested in follo0wing current events?
  • Moondoggie1157 - June 16, 2011 1:59 a.m.

    Time is an evil magazine and I can't stand COD (aside from zombie kiling), But you can't deny how big this is for gaming as a whole.I never believed in gaming being taken seriously, but this is a damn good start.
  • SunniDee - June 16, 2011 1:19 a.m.

    third and this was interesting and something that i didn't know. Cool fact

Showing 1-14 of 14 comments

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