Konami’s awkward E3 presentation is lost in translation

First off, no disrespect to Tak Fuji and Naoki Maeda, you try giving a presentation for a multimillion dollar company in front of hundreds of people in your second language. Even so, it’s hard not to cringe at the awkward results of two eccentric Japanese developers trying to hype their games in broken English. The totally unresponsive audience doesn’t help things either, leading to lots of awkward jokes that go over like lead balloons.

The rough English is made even funnier when you turn on the “transcribe audio” option in the YouTube video (click the CC button).

Yikes. While the idea of having the developer pitch their game seems a lot better than having a PR guy spit buzzwords and hype at you, this vid reminds us that there's a reason those guys are paid: because they can give a presentation without baffling everyone in the room.

Jun 21, 2010


E3 E3 2010


  • aniq16 - June 28, 2010 11:45 a.m.

    "now you can move your body freery"-i sprayed coke all over my keyboard when he said that,then i felt absolutely horrible for it
  • CandiedJester - June 23, 2010 12:22 a.m.

    hahahahahahahhahahahahahahahahahahhah freaking awesome. I understood about 30% of what that first guy said, and like...5% of what the second one said. xD
  • pr0tostar - June 23, 2010 12:21 a.m.

    Woulda been great if Naoki set his routine to Dynamite Rave
  • Evil_AppleJuice - June 22, 2010 7:45 a.m.

    god the japanese and their hair. They are batshit insane with their hairstyles!
  • qwed123 - June 22, 2010 12:49 a.m.

    Did you rike it !
  • crazytar - June 22, 2010 12:25 a.m.

    he has soooo much hair
  • Caio - June 22, 2010 12:20 a.m.

    This video is like a meme explosion WAITING TO HAPPEN. Get on with it, Internet!
  • shyfonzie - June 22, 2010 12:02 a.m.

  • OneEyedGoon - June 21, 2010 11:02 p.m.

    Where's that gong sound effect when you need it? The seconds Japanese guy sounds like Jimmy the cripple from South Park
  • austin128 - June 21, 2010 10:10 p.m.
  • austin128 - June 21, 2010 10:09 p.m.

  • GamesRadarMikelReparaz - June 21, 2010 9:36 p.m.

    I have to admire these guys' level of professionalism during the Dance Masters demo. The footage is clearly pre-recorded, with their onscreen selves wearing COMPLETELY DIFFERENT OUTFITS, and yet they do their best to maintain the illusion that they're actually playing. Well done, guys.
  • GamesRadarMichaelGrimm - June 21, 2010 9:31 p.m.

    Yeah, kind of seems like a deadly combination of 2 wacky dudes with so-so presentation skills telling bad jokes in a different language to an angry crowd of games journos who've been bouncing around for days and just want to go home.
  • StickyLungs - June 21, 2010 9:27 p.m.

    This was painful to watch, but I couldn't stop myself. @ventanger: Maybe they would have insisted on applause even if it was in English? Pushy PR people? I don't think that's a part of Japanese culture... Either way, jokes don't work out so well in a second language.
  • PIZZAKING92 - June 21, 2010 9:24 p.m.

  • ventanger - June 21, 2010 9:13 p.m.

    Hrm. Maybe it's more of a cultural gap than a language gap. Americans don't really respond well to being INSISTED into applauding and being interested by pointing at things really hard and repeating the same phrase over and over again until people are clapping just to get you to move on. Perhaps it's more just bad presentation skills.
  • Cyberninja - June 21, 2010 9:11 p.m.

    so that just proves japs are awesome.
  • AnonymouZ - June 21, 2010 9:02 p.m.

    oh my LULs. i mean... i have a bad accent, but... jesus christ, i thought the rs and ls were just a team america joke... but... "rast rerease" had me giggling and then laughing out loud during the presentation. which... what were they talking about again?
  • TKTOWA - June 21, 2010 8:58 p.m.

    I absolutely love the transcribe audio and I'm only at 1:02.
  • AngryScotsman - June 21, 2010 8:56 p.m.

    Wow, I feel bad for that, I apologise. It seems incredibly tough for those guys, although why you would give presenting duties to someone who isn't entirely fluent in the language is beyond me.

Showing 1-20 of 21 comments

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