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EA extends NFL exclusivity contract to 2013, protects itself from lockout

EA has extended its exclusivity agreement with the NFL for another year, securing its maniacal hold on the football genre while also scoring a sweet discount on the deal in light of a looming NFL lockout.

Originally set to expire next year, the pact between EA and NFL will now continue until 2013, thereby granting the publisher complete rights over the league's names and images. What makes this extension different from the last extension in 2008 is that EA has received an unspecified monetary break from its obligations to account for the fact that there very well may not be a new season upon which to update their franchise. Ongoing league negotiations have put the 2011 season in serious jeopardy, the result of which could leave EA at a loss for league updates in their yearly Madden NFL entry.

"For one of our core partners in a difficult environment, we say let's look at this, and maybe it makes some sense to extend something out longer and give our partner some relief in the short term but gain something on the back end," said Jacksonville Jaguars owner Wayne Weaver and chairman of the NFL's business ventures committee.

Lockout or not, Madden NFL 12 is still on track for an August release.

[Source: 1up.com]

Feb 16, 2011

6 comments

  • LTS - February 17, 2011 5:11 p.m.

    Uber sigh. Would have thought they would cancel madden 12 so 13 can get a good development cycle. Oh, and Fuck You EA Sports for nearly killing me as a football and video game fan
  • BazyLastard - February 17, 2011 12:51 a.m.

    How can our government get so lathered up over "evil" violent video games and yet miss something like this which goes against the spirit behind every antitrust law on the books.
  • venom65437 - February 16, 2011 11:50 p.m.

    Another year of EA doing nothing to Madden and millions buying it and complaining it's the same thing every year. Sad.
  • dontshootthereviewer - February 16, 2011 11:48 p.m.

    too bad I won't buy it until Madden 13 anyway
  • Garrigan - February 16, 2011 11:14 p.m.

    Fantastic, I do not get why the NFL thinks exclusive rights is a good idea... For the people who watch and understand football: Can you tell me what is wrong on 0:28 in the video above?
  • JayQ - February 16, 2011 9:44 p.m.

    Great, another year of the same Madden game with nothing new but updated rosters and emphasis on something that means nothing.

Showing 1-6 of 6 comments

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