Above video is best watched in full screen mode
Sony's trump card to a fairly underwhelming E3 presser was to wheel out their viral advert star and have him rally the Sony faithful in a five and a half minute stand-up routine. In case you missed it last week, here it is in full. It's worth a watch.
This is probably going to rile any staunch 360 fanboys who couldn't see the faintly ludicrous side of certain elements of the Microsoft press conference and Kinect extravaganza, but what the hell - we're all friends here.
June 21, 2010