of map packs for Call of Duty: Black Ops have passed the 20 million
mark, Activision reported this week. Eric Hirshberg, CEO of
Activision's Publishing Unit, calls the title itself “a driving
force behind both retail and digital sales,” saying Black Ops has
earned “more revenue than any new major console release” over the
past year. However, the success of the title's DLC is another story.
“The revenues generated from Map Packs alone,” says Hirshberg,
“would make it the third largest console title of the year..."
points out that the release of September's Rezurrection DLC was a
fresh move for the franchise, whose other titles have seen support
extend only as far as three map packs. “Not only did [Rezurrection]
positively impact our quarterly results,” says Hirshberg, “but it
further demonstrates that there is continued consumer interest in the
content even 11 months after the launch.” He said this demonstrates
a bright future for the newly-launched Call of Duty Elite, which aims
to extend titles' lifespan with “a constant stream of new digital
President Bobby Kotick echoes Hirshberg's enthusiasm, explaining that
the performance of online-enabled franchises like CoD have allowed
the company to post better-than-expected revenue for the most recent
quarter. When the results from DLC offerings surprise even Bobby
Kotick, expect in turn to see even more post-release support for
upcoming titles than ever. Also expect to see at least as many downloadable map packs for Call of Duty: Modern Warfare 3, which is set to break all sorts of records in the coming weeks.