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Another UK retailer cuts Wii U price

A second UK games retailer has slashed the Wii U price in a bid to stimulate sales.

Last week, British supermarket chain Asda introduced a Wii U price cut of £50, and now online specialist games retailer ShopTo has followed suit.

While Asda is offering basic and premium versions of the console for £199 and £249 respectively, ShopTo is selling the basic version for £189.85, representing a 24 per cent saving on its former price of £249.99. The premium version is still priced at £279.85.

According to CVG, Nintendo is not believed to have dropped the Wii U trade price, which is thought to be around £205, meaning that - if the figure is accurate – both retailers are selling the systems at a loss.

In January, Nintendo cut its Wii U sales forecast for the business year ending March 31, 2013 from 5.5 million units to four million following lower than expected uptake during the console’s launch window.

Multiple UK retailers recently called for Nintendo to cut the Wii U price in order to help drive sales, but company president Satoru Iwata expressly ruled out the possibility in January, noting: "With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.”

Ubisoft CEO Yves Guillemot recently said Wii U “has to sell more”, while Activision CEO Bobby Kotick has also expressed concern over the system’s performance, saying last month: “We were somewhat disappointed with the launch of the Wii U.”

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20 comments

  • winner2 - March 11, 2013 2:47 p.m.

    Just price it lower and make up for it in shit tons of game sales already
  • JarkayColt - March 11, 2013 2:04 p.m.

    It's obvious why Asda cut the price, because, y'know...supermarkets. But since I was kinda expecting a second pricecut to come from like Tesco or somewhere...well, maybe this is going to set some kind of precedent? All I know is that 200 quid is still pushing it a bit. I just got a new PS3 before Christmas for less than that. But I thought Nintendo was selling at a loss already so...huh. I can see why they don't want to bow to that pressure.
  • Arobadope - March 11, 2013 8:17 a.m.

    199 Euros = 258.76 dollars (Raw, no Interbank or ATM % rates here) 249 Euros = 323.78 dollars 279.85 Euros = 363.89 Dollars Just so everyone has perspective on the new prices listed in the UK.
  • JarkayColt - March 11, 2013 2:15 p.m.

    You're spot on, EXCEPT, it seems, for the part where it should be Pounds, not Euros. For example, I'm getting a result about of about $300 for the £200 Wii U Basic. I don't know for sure, but wasn't $300 the exact US price? So unless I'm wrong (which I probably am) this pretty much just brought it more in line more than anything else.
  • KA87 - March 11, 2013 8:12 a.m.

    Not surprising that sales total will be 1.5 million short after the chaos with the lunch of the Wii U ( Not anywhere near as bad as Simcity's lunch chaos, but chaos still hurts sales) and the reveal of the PS4 and the new Xbox (coming soon).
  • presidentdave - March 11, 2013 8:09 a.m.

    Comments like the one above are made by people who have no understanding of what Nintendo are about. I've been massively impressed with my Wii U since I've had it as well as anyone who's played it with me. Sales will pick up, especially when the Nintendo titles are out.
  • ParagonT - March 11, 2013 8:41 a.m.

    I'm not really sure why you didn't just reply to said comment. But anyhow... Understanding doesn't necessarily equate to sales. Although I am glad to hear that your Wii U is serving you well, the launch may not have been "chaos" but it wasn't stellar either. But I definitely agree that sales may pick up after the launch, but that's only if the potential consumers are not the same ones holding out for the PS4 and next Xbox.
  • Tjwoods18 - March 11, 2013 7:01 a.m.

    Nintendo could do so much more with just being a game developer/publisher. Sure Mario sells relatively well on Nintendo's systems, but if expanded it could sell even better.
  • Arobadope - March 11, 2013 8:11 a.m.

    You could do so much more than being online spouting nonsense.
  • ParagonT - March 11, 2013 8:34 a.m.

    You could do so much more than acting an ass. Chill man, adjust the height of your horse/yourself (in light of what I called you).
  • Arobadope - March 11, 2013 8:52 a.m.

    You could do so much more than tell me to adjust my high horse, such as adjusting your own.
  • NullG7 - March 11, 2013 9:10 a.m.

    (Patents Adjustable Horse) Ok! Who Wants One?
  • AmigaEngine - March 12, 2013 12:09 a.m.

    Me !!
  • ParagonT - March 11, 2013 10:27 a.m.

    That's cute, your copying me. You know imitation is said to be the highest form of flattery right?
  • ultimatepunchrod - March 11, 2013 1:39 p.m.

    Did you say that also? I missed your comment if you did. My bad.
  • ParagonT - March 12, 2013 4:40 p.m.

    If you were replying to me, then my reply was for Arobadope. I think their comment root and discussion tree's are messed up.
  • ultimatepunchrod - March 13, 2013 7:51 a.m.

    Man, keeping up with comment replies on GR is kind of a mess haha.
  • ultimatepunchrod - March 11, 2013 10:21 a.m.

    This WILL NOT happen. At least not any time soon, and by 'soon' I mean within the decade. Nintendo made mad bank with the Wii, and their design philosophy will remain the same with the Wii U: Make a console to match the generation that's going out, so they can make a profit day 1, and then let their first party studios innovate while third parties delegate their B teams to working on the Wii/Wii U. It worked extremely well for them with the Wii, and they want to replicate it with the Wii U. The problem is that the Wii U's novelty (tablet controller) isn't as strong as the Wii's was (motion controls) to non gamers. It'll be interesting to see how this plays out, but the doom and gloomers who keep saying that Nintendo will just give up are wrong. Even though I don't own a Wii U (yet), I'm still hoping Nintendo succeeds with it. After all, they're the only one of the big 3 who is exclusively a game company.
  • Tjwoods18 - March 11, 2013 10:35 a.m.

    Because of the volatile gaming market, Nintendo realistically cannot survive on games alone. They recorded a financial loss and it will continue to worsen since they are selling the WII U at a loss as well. If you change something with a console you have to be careful not to change it too much, because gamers wont like it. Creating a non-optional tablet to go along with their new console was really changing it too much.
  • AmigaEngine - March 12, 2013 12:09 a.m.

    Relatively well ? SMG :10.5Million SMG2: 7 million SSBB: 11.5 million Mario Kart Wii: 33.5 million Yup I consider that relatively well

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