SophieCo in Russia showed an image from The Phantom Pain in a story on child soldiers
There you are, passing the time by watching a serious video about serious issues. Child soldiers in Sudan, for example. You're engrossed in the heartbreaking first-hand account, but about a quarter of the way through, you get distracted. There's something moving across the screen and is that… Metal Gear Solid? If so, there's a good chance you're watching a report by Russian news program SophiCo--and yes, it is Metal Gear Solid you're seeing on screen. (And if you aren’t, well, that's a weird coincidence.)
As part of a story on former child soldier and current rap artist Emmanuel Jal, the news agency used a variety of topic-appropriate images, pulled up on screens for the camera to briefly pan over. While most served their illustrative purpose well, one picture (seen at 5:35 here) resulted in pause button abuse across the globe, because it wasn't a picture of real child soldiers at all. Instead, it was a promotional image for Metal Gear Solid 5: The Phantom Pain. Once this revelation started to make the rounds, SophieCo parent company RT announced that the image was used intentionally, updated their website, and added a notation to the video on YouTube. Good of them, but why would you want to distract from the body of your report like that?