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VIDEO GAME, MOVIE AND TV NEWS

360 to target yo Mama with price drop and new games

The typical-to-Xbox selection of driving and shooting games has worked wonders in appealing to the hardcore crowd, but in light of Nintendo's success, Microsoft hopes to broaden the 360's with new games and possibly a price cut before Christmas.

Xbox boss, Peter Moore has admitted: "If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people... What I need is a solid business with 90 million people."

To achieve this, Microsoft has pledged to release more family-orientated games to the Xbox catalogue, and may even drop the console's price as early as September, analysts predict, a strategy which the Bloomberg report suggests "emulates Nintendo."

David Hufford, a director of Xbox product management, said: "We are well aware that the sweet spot of the market is really 199 bucks," noting that Wii's $250 price tag makes a "strong value proposition."

So HD gaming could come cheaper this Christmas, hopefully.

June 8, 2007