The campaign: If you're unfamiliar with Acclaim, it's the team behind Turok, Burnout 2, Gladiator: Sword of Vengeance, Virtua Tennis 2, and Shadowman--those are about dinosaurs, racing, gladiating, playing tennis, and journeying through nightmares, respectively. So how did Acclaim promote these nifty games? For Turok, it put up a 10 thousand dollar bond to the first parents to name their kid "Turok." For Burnout, it offered to pay your speeding ticket if you rushed to the store to buy the game. For Gladiator, it wanted poster ads to actually spurt blood. For Virtua Tennis, it painted pigeons like tennis balls to be thrown into Wimbledon matches. And for Shadowman, it literally posted ads on tombstones. No respect.
The result: Utter insanity. Acclaim shut down in 2004, had its logo bought by someone else, and shut down again in 2010. Pin an ad on that grave.