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  • masterxephyr - January 9, 2015 2:27 p.m.

    The fact that Nokia had booth babes qualifies as an ad campaign? And it was sexist? If you're short on cases to use for your article, then make it shorter; don't just start bullshitting.
  • masterxephyr - January 9, 2015 2:42 p.m.

    Then I continue and see the bit about the PSP ad being racist. Jesus Christ.
  • freeden - August 3, 2014 4 a.m.

    Oh, and I have to mention Treasure Quest as quite possibly having one of THE worst marketing campaigns ever. As a ploy, the company behind the game, Sirius Entertainment, actually offered a prize of $1 million to the first person who could complete the game and fully explain the solution to a panel of judges. The game was notoriously difficult to solve, with the producers of the game purposefully making it so, to the point that the game had typos and errors within. The person to correctly solve the game was a teacher, but he was disqualified on a technicality. However, the prize money was supposedly given to a person who no one could even claim existed. This entire thing boils down to a controversy and a campaign that was likely completely false.
  • freeden - August 3, 2014 3:51 a.m.

    Daikatana always makes me laugh. I remember when that game was set to be released and how awesome it was supposed to be. Not just that ad, but the entire campaign before release was big on continually reminding you that Romero was behind it. It's a shame that the game was so terrible. After that, Romero wasn't much of a household name anymore.
  • usmovers_02 - August 2, 2014 10:38 p.m.

    Okay... for the Playstation Portable one... what if the person on the left was white? Would people care at all then? Calling this photo racist is simply reverse racism.
  • BladedFalcon - August 2, 2014 10:58 p.m.

    ...How? The problem here wasn't that one person is holding or about to hit another, but the fact that it uses a white person subjugating and about to hit a black one as an acceptable image or concept. Sure, people can be oversensitive sometimes, but you can't tell me you can't see what's wrong here. The problem it's not the implied violence itself, but the fact that it's proclaiming that "white" is better than "black" and using human beings as the main image to do so. It's kinda impossible to not link this to racist views of white supremacy.
  • freeden - August 3, 2014 3:49 a.m.

    I think it's cultural though. Clearly, when Sony designed the ad, they didn't have the same mindset as, say, someone whose culture had a history of black's being subjected to abuse by whites. I do find the ad clever, in a marketing sense, but I think that the only cultures that will take offense to the ad are those who find unintentional meaning behind it. As Japan does not have the same history of whites lording over blacks, they obviously aren't going to have the kind of mindset where they would see why their advertisement would cause offense.
  • BladedFalcon - August 3, 2014 4:26 p.m.

    True... Except that if that was the idea, you'd think they would release this Ad in Japan and NOT in a country like The Netherlands, which is one of the most liberal, progressive countries in the world, and that has a pretty sizable population of Black people that would have every right to find the ad offensive.
  • KnightDehumidifier - August 2, 2014 6:41 p.m.

    My favorite regarding terrible advertising campaigns has to go Dante's Inferno, especially the story behind giving video game journalists a check for $200 in a small box, with a reminder that if you were to keep the money, it would be an act of greed and parting ways with it is an act of pride. Kotaku's Brian Crecente chose to ignore both and burned his check, thus breaking the cycle of sin.
  • varenca-tible - August 2, 2014 7:02 p.m.

    LOL that was fun but to brake the cycle he could have given it away too :) to a charity for isntance, just becuas they offerd 2 choises does not mean there arent anymore
  • varenca-tible - July 30, 2014 4:51 p.m.

    i liked the everything your mothers hate campaign ( and come on the booth babe thing is sexist but stating that only an ad was geared at teenage boys is not ? ) It was nice to see the reactions of those mothers, some saying "how can you like this, thats so gross" and to be honest it never said that everything your mother hates is cool, the add actualy was about you liking everything your mother hated, and a lot of the times that is treu, older generations like other things then younger generations, i feel the add was more geared towards that aspect The skyrim one has a loop hole , a nice one at that too, the kid can be named dovakhin but its calling name can be a total diffrent name, If i had a kid i might have done that , i mean all future bethesda games could be nice, and i think it was an add campaign with a little percentile of success, and come on how many people will call their child after some popular franchise name? "Hey varenca here is our new daughter renesmey" ........DAMNED Christians have no real humour do they, that add witht he fake picketing might have failed the idea was kinda nice to be honest. Yes the goat might be distastefull The splinter cell one was silly as hell..... i cannot see why that is a campaign exept a scandal kind of way The free gas one was just poorly planned, dont do it for rush hour, and never underestimate the greed of people for free stuff. The meat one is also silly as hell, i can see the body parts as being partly zombie related but ...... resident evil moved away from it. And i would not have minded a peace of meat shaped like a hand . just to scare people when they come over to have dinner :P i am dark that way Can i blame the australians ? yes , logic people logic, why would they send a bomb in a save? a save is sturdy and will absorb a lot of the blast even if it is really strong, and also WHO MAKES A TICKING BOMB? that makes little sence, i liked the campaign, it failed as they thinking illogical about it , come on really a ticking sound is a bomb ? that works in old times and movies, now adays they would go with digital non ticking bombs. The add only is racist becuas of racism , sure they could have done it way better i mean that , and i can see the racistic thing too, but arent we over reacting a little bit ? The hitman one that one is nice, we are totaly fine with killing friends online and call them names when they kill us but on facebook it is not done? its supposed to be shock humor( yes that is a cheap form of humour) but come on we all have thoughts of killing off some facebook friends, were it not for those flarking game invites................. The acclaim ones are nuts simple ....
  • Bullseye91 - August 2, 2014 4:32 p.m.

    "Christians have no real humour do they?" HEY!!! That's offensive!
  • varenca-tible - August 2, 2014 6:57 p.m.

    No it was a sarcastic question, thats only offencive if it offends you , and if it offends you there might be a shard of truth to the question. And all i ever hear is "The christians were not amused" so i wondered if they dont have any humour and i asked that .
  • Bullseye91 - August 2, 2014 7:27 p.m.

    "thats only offencive if it offends you , and if it offends you there might be a shard of truth to the question." Excuse me!? I happen to BE a christian, and if you're going to use sarcasm on text then you should at least end it with "*Sarcasm Ends*", that's what I do!
  • BladedFalcon - August 2, 2014 10:50 p.m.

    ....Announcing sarcasm like that kind ruins any attempt at humor though >>; Maybe just try not to take comments on a gaming site too seriously? And note, this is coming from someone who is also a Christian XD
  • Tony Wilson - August 10, 2014 7:36 p.m.

    Seems like this is settled then. Fun fact: I wrote this, and I too identify as Christian.
  • Xtapolapopotamus - July 30, 2014 3:22 p.m.

    Holy balls, I remember Acclaim being dumb with their marketing but those were just insane! No wonder they died a just death. :/
  • brickman409 - July 30, 2014 2:18 p.m.

    I thought the deadspace add was funny, but yeah the rest of these were pretty bad ideas
  • db1331 - July 30, 2014 12:20 p.m.

    The black lady from the Dead Space 2 ad was funny though. I would pay her $500 to do live commentary on the game while I played.
  • JachAnen - July 30, 2014 2:30 a.m.

    They overreacted with Hitman imo. It was just a game. Future multiplayer will probably function in similar ways.