Sega has "special content" and giveaway planned for 60th anniversary

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I want that chalk bag

Sega is celebrating its impending 60th birthday with a new commemorative website and promises for "special content" coming on the big day, June 3.

There's actually a lot to unpack in the new website. There's a semi-interactive section that takes you through the six decades of Sega's history, awarding you a score at the end for how many panels you watched. 2020 is marked only by the release of the recent Sonic the Hedgehog live-action feature film.

Then there's the new, strangely enchanting ambassador, replacing famed Sega mascot, Segata Sanshiro. The new mascot is the real-life son of the actor who played the original, and he's every bit as enigmatic. Check out his official trailer. Seriously, please watch it.

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"The SEGA Group is planning a variety of special content for this 60th anniversary. Through this special content, we will deliver the passion of the SEGA Group to the entire world. We hope you'll continue to engage with us throughout the year," the website reads. No indication whether that's a new game, movie, or otherwise, but anything new from Sega is exciting enough.

(Image credit: Sega)

Sega's birthday is also giving you the chance to win an impressively-premium leather chalk bag (for all that climbing you've been doing). All you need to do to enter your name is send Sega a sweet message between April 31 and June 30, after which winners will be drawn.

Here are the most exciting upcoming games of 2020.

Jordan Gerblick
Jordan Gerblick
Staff Writer

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.