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Xbox boss Phil Spencer says the platform is investing more heavily into narrative-driven games, likely more so than at any other point in Xbox history.
In a recent interview with The Guardian, Spencer discussed the company's approach to what are defined here as "traditional forms of narrative games" for Xbox Series X – in other words, games that aren't multiplayer-led, always-on, or perhaps live service experiences.
"I think we’re probably building more of those now than we’ve been in the history of Xbox," Spencer explains. "Platform holders, whether that platform is subscription or a hardware device or a store, are actively investing in new and probably more risky things, because, if it works, we get value out of bringing players into the ecosystem."
We already know of several Xbox games in development that fit this description. Senua's Saga: Hellblade 2 immediately comes to mind as a big-budget follow-up to a relatively niche and exceedingly story-heavy idea, and then there's also the fantasy RPG Avowed in the works at Xbox-owned developer Obsidian, which Spencer recently described as being "very different" from The Elder Scrolls.
Done well, games like these can be valuable system sellers – just look at PlayStation tentpoles like The Last of Us and God of War, or on Xbox, the likes of Halo and Gears of War. However, Xbox isn't necessarily looking to sell systems alone anymore, which is likely why Spencer specifies getting players into the Xbox "ecosystem." With Xbox bringing all of its biggest games to Xbox Game Pass and PC nowadays, the capacity for those games to move actual consoles has diminished somewhat, but in turn, they've made the Xbox platform more appealing holistically.
