Following in the footsteps of many of the previous games in the Halo series, Microsoft has introduced a set of live-action trailers and advertisements for Halo 4 intended to get players thinking about the men and women behind the uniforms of the UNSC.
We love these types of advertisements. As opposed to many trailers or adverts which try to show you how amazing the gameplay is (also a good approach) or how cool the main character is, these trailers enhance the narrative and help you get emotionally invested in the storyline. They're nearly as important to the Halo universe as some of the established multimedia like the comics or anime. More please.