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EA's support for Tiger Woods wearing thin

EA's relationship with Tiger Woods may becooling downaccording to the publisher's chief executive, John Riccitiello, who recently hinted at a possible split if the pro golfer's performance on the course continues to decline.

Speaking at this week's Reuters Global Media Summit in New York, Riccitiello stressed that EA has absolutely no plans to sever ties with Tiger for its 2012 version of the Tiger Woods golf games, but that its patiencewith Woods is waning.

"This is no threat against Tiger... we're with him because he has the promise of being the world's best golfer,%26rdquo; said Riccitiello, later adding, "He sort of stuck with us for a very long time and we made great business together... We're willing to give him the benefit of the doubt for a period of time."

Since his highly-publicized turmoil last year, Tiger's golf game has taken a noticeable hit. He's failed towin a big tournamentand has since lost his coveted position as the world's number one pro golfer.

True, Tiger isn't the superhuman golfer he was when EAfirst signed him, buthe has helped move a lot ofits games. Should EA decide to part ways down the road, Riccitello and team would be hard pressed to find an equally popular replacement.

[Source: NBC Sports]

Dec 1, 2010

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