Call of Duty Endowment heads to the UK, helping British veterans fight unemployment

By Sam Loveridge
published

A charitable fund might not be the first thing you think of when Call of Duty comes to mind but Call of Duty Endowment was founded by Activision and Blizzard CEO Bobby Kotick back in 2009 to help military veterans transition back into civilian jobs. In eight years it’s raised more than £19 million in funding via Call of Duty and placed more than 37,000 US veterans in full time jobs. Not bad going. 

Until now the organisation has been US only but Call of Duty Endowment is now expanding to the UK, letting British gamers help support veterans through gaming. To help, you can pick up the Double Duty Calling Card right now in Call of Duty: Black Ops 3. This cosmetic micro-transaction nets you an animated Calling Card that allows you to proudly show your support for the Endowment. It evens shows a veteran going from uniformed soldier to civilian. Plus, you also get three rare supply drops as well as those general fuzzy feelings for doing a good thing. The Double Duty Calling Card is available right now in Black Ops 3 and all proceeds received by Activision for these digital bits goes towards the Endowment programmes. 

Gaming publishers are no stranger to amazing charity. Bungie raised more than $1 million for Nepal back in 2015 and more recently created a custom emblem for those who donated to aid for the flooding in Texas this year. Incredible work all round. Keep it up gaming peeps!

Sam Loveridge
Sam Loveridge
Global Editor-in-Chief, GamesRadar+

Sam Loveridge is the Global Editor-in-Chief of GamesRadar, and joined the team in August 2017. Sam came to GamesRadar after working at TrustedReviews, Digital Spy, and Fandom, following the completion of an MA in Journalism. In her time, she's also had appearances on The Guardian, BBC, and more. Her experience has seen her cover console and PC games, along with gaming hardware, for a decade, and for GamesRadar, she's in charge of the site's overall direction, managing the team, and making sure it's the best it can be. Her gaming passions lie with weird simulation games, big open-world RPGs, and beautifully crafted indies. She plays across all platforms, and specializes in titles like Pokemon, Assassin's Creed, The Sims, and more. Basically, she loves all games that aren't sports or fighting titles! In her spare time, Sam likes to live like Stardew Valley by cooking and baking, growing vegetables, and enjoying life in the countryside.