I honestly think Hasbro getting the license to make Legend of Zelda toys is the best thing for fans.
Now, listen: I appreciate the concern about corporate giants scooping up IP so we're left with a monolithic industry run by big names. The company isn't perfect, either, so don't mistake this for blind loyalty. But Hasbro winning the license to make Legend of Zelda toys has me excited nonetheless – and it's all thanks to a galaxy far, far away.
As you probably know, Hasbro is a behemoth in the field – it has numerous companies under its belt, from the creators of Furby to D&D's Wizards of the Coast. One of these is an imprint called Hasbro Pulse, which focuses on high-quality action figures and replicas for adults based on Star Wars, Marvel, Transformers, and more. Hand-to-heart, I think it produces some of the best toys around – and it just got its paws on Legend of Zelda, as revealed by its first action figures based on the series. That means fans are in for one hell of a treat.
Hasbro's first Legend of Zelda action figures depict Link, Ganondorf, and the princess herself from Tears of the Kingdom. They're currently up for pre-order at Amazon and via Hasbro Pulse, though speed may be of the essence; Link seems to have sold out already on both platforms.
For starters, Pulse's action figures are absurdly detailed (often using face scans of the actor in question) with premium deco accompanying a host of accessories and multiple points of articulation for more realistic poses. However, they don't come with a premium price. The six-inch Star Wars Black Series range starts at around $27.99 per figure through Hasbro Pulse, for example, and you can usually get them for significantly less at the likes of Amazon after launch. The same has proven to be true for Legend of Zelda, and considering how good they look, I don't think $28 for Link or Zelda is bad.
Yes, Ganondorf is pricier at $43. But we saw the toy in person at SDCC so can confirm it's about two or three times the thickness of the others – so that higher cost does make sense in context.
What really excites me are the replicas, though. Hasbro Pulse is also responsible for a wealth of roleplay items such as lightsabers (including my all-time favorite, the Darth Vader Force FX Elite Lightsaber), helmets, and even masks from the Marvel universe. I've found the vast majority of these to be truly excellent thanks to a host of neat interactive features, quality build materials, and impressive weathering that makes them look as though they've been stolen from a movie set. If you take that care and apply it to the Legend of Zelda universe, we'll be truly cooking. We'd get Master Swords and Hylian Shields like this replica that made us weep with pure Zelda fandom joy, sure, but that also opens up the floor to Majora's Mask or accessories like the hookshot.
"With Hasbro’s track record of releasing toys for obscure and niche characters, this new partnership has the potential to finally provide collectibles for Zelda characters that often go ignored. If Hasbro can release a recent Star Wars Black Series figure of Kyle Katarn, why not figures of fan-favorite Vaati from The Minish Cap? There are so many iconic Zelda characters without much toy representation, and if Hasbro makes them, I’d be sure to collect the lot." Rosalie Newcombe, Hardware Editor
Crucially, both action figures and replicas will be much easier to get hold of than anything else we've had before. Existing Legend of Zelda toys are hard to pin down and often expensive due to being out of print. Hasbro's equivalent, on the other hand? Judging by how widely available its other products are, they'd be easy to find.
Of course, there's plenty of other Hasbro-related possibilities to get excited about. Hasbro is responsible for a wealth of board and card games including Magic: The Gathering, for instance, so a crossover seems inevitable. In much the same way, I'd be surprised if a Zelda supplement of some description didn't appear in the Hasbro-owned D&D down the line. But despite all that, it's the action figures or replicas that excite me most – and that's all thanks to how good Pulse's Star Wars gear is.
For more cool collectibles, don't miss the new Lego Star Trek Enterprise Bridge from the original series or the recently-revealed, playable Lego Donkey Kong Arcade set.
