Skip to main content
Join The Community
- Join our community
11
Premium Benefits
24/7
Access Available
21K+
Active Members
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • View Video
    • Video
    • GR+ Replay - Submit Your Clips
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Saros review
  • Arc Raiders
  • The Boys S5
  • Best turn-based RPGs
  • Submit your clips. Win prizes
  • Delta Force giveaway
  1. Games

The Top 7... PR disasters

Features
By Mikel Reparaz published 21 March 2007

We chronicle the embarrassments that the industry would rather you forgot

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
Subscribe to our newsletter

3. Daikatana

Will John Romero make you his bitch? Can he? The early magazine ads for Daikatana certainly seemed to think so, loudly touting the Doom co-creator's bitch-making prowess in bold, black letters. Now, if his game-making prowess had been as legendary, Daikatana might not be on this list.

Almost four yearsand millions of dollars in the making, Daikatana was the game industry's first truly great runaway production. The wildly ambitious flagship project of Ion Storm, a company founded by the then-celebrated Romero under the credo "Design is Law," the game was supposed to usher in a new era of creative freedom and break down any restrictions on designers' visions. Instead, it was a fiasco of epic proportions, due largely to a premature PR blitz (including coverage in TIME magazine and the aforementioned "bitch" ad) that laid the foundation for Daikatana becoming an object of widespread ridicule.

Article continues below

3. Daikatana

Will John Romero make you his bitch? Can he? The early magazine ads for Daikatana certainly seemed to think so, loudly touting the Doom co-creator's bitch-making prowess in bold, black letters. Now, if his game-making prowess had been as legendary, Daikatana might not be on this list.

Almost four yearsand millions of dollars in the making, Daikatana was the game industry's first truly great runaway production. The wildly ambitious flagship project of Ion Storm, a company founded by the then-celebrated Romero under the credo "Design is Law," the game was supposed to usher in a new era of creative freedom and break down any restrictions on designers' visions. Instead, it was a fiasco of epic proportions, due largely to a premature PR blitz (including coverage in TIME magazine and the aforementioned "bitch" ad) that laid the foundation for Daikatana becoming an object of widespread ridicule.

Work on Daikatana began in 1997, and was supposed to have been finished in seven months. As production snowballed, the game was nearly completed, then scrapped and rewritten from scratch. Rivalries and feuds developed within the company, and reports started emerging from disgruntled employees that the development team was unfocused and unable to work together. And whether it was deserved or not, Romero's image became one of an aloof millionaire who partied while his pet project crumbled around him.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

By the time Daikatana finally hit stores - in 2000, after numerous well-publicized delays - gamers who'd been fed a steady diet of negative Ion Storm gossip were all too eager to hate it. Not that they really needed prepping; once the game saw the light of day, it became clear that John Romero was maybe - maybe - capable of making you a sandwich and calling it "his bitch." (That would also conveniently explain the ad's "Suck it Down" tagline.) Daikatana was an ugly mess of dated graphics, awkward gameplay and wildly uninteresting enemies. Worse, the game's biggest "innovation" - sidekicks whom you needed to protect - turned out to be its biggest liability, as their computer-controlled brains would diligently do whatever it took to get them killed.

Daikatana could have been just another mediocre shooter that passed silently into obscurity, leaving no imprint except a valuable lesson for Ion Storm's developers and a vague bad taste in the mouths of gamers. Unfortunately, Romero and his big mouth had to go and hype the shit out of it, and as a result Daikatana is blamed not only for sinking Ion Storm, but also for sending Romero's career plummeting from stardom to relative obscurity.

Work on Daikatana began in 1997, and was supposed to have been finished in seven months. As production snowballed, the game was nearly completed, then scrapped and rewritten from scratch. Rivalries and feuds developed within the company, and reports started emerging from disgruntled employees that the development team was unfocused and unable to work together. And whether it was deserved or not, Romero's image became one of an aloof millionaire who partied while his pet project crumbled around him.

By the time Daikatana finally hit stores - in 2000, after numerous well-publicized delays - gamers who'd been fed a steady diet of negative Ion Storm gossip were all too eager to hate it. Not that they really needed prepping; once the game saw the light of day, it became clear that John Romero was maybe - maybe - capable of making you a sandwich and calling it "his bitch." (That would also conveniently explain the ad's "Suck it Down" tagline.) Daikatana was an ugly mess of dated graphics, awkward gameplay and wildly uninteresting enemies. Worse, the game's biggest "innovation" - sidekicks whom you needed to protect - turned out to be its biggest liability, as their computer-controlled brains would diligently do whatever it took to get them killed.

Daikatana could have been just another mediocre shooter that passed silently into obscurity, leaving no imprint except a valuable lesson for Ion Storm's developers and a vague bad taste in the mouths of gamers. Unfortunately, Romero and his big mouth had to go and hype the shit out of it, and as a result Daikatana is blamed not only for sinking Ion Storm, but also for sending Romero's career plummeting from stardom to relative obscurity.

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Current page: Page 5

Prev Page Page 4 Next Page Page 6
CATEGORIES
PC Gaming Nintendo PlayStation Xbox Platforms
Mikel Reparaz
Mikel Reparaz
After graduating from college in 2000 with a BA in journalism, I worked for five years as a copy editor, page designer and videogame-review columnist at a couple of mid-sized newspapers you've never heard of. My column eventually got me a freelancing gig with GMR magazine, which folded a few months later. I was hired on full-time by GamesRadar in late 2005, and have since been paid actual money to write silly articles about lovable blobs.
Latest in Games
RPGs The Legend of Zelda and World of Warcraft shaped Fable 2's no-death system, but Peter Molyneux had to fight for it
 
 
Final Fantasy 14's Hildibrand looks shocked
Final Fantasy Final Fantasy 14 boss promises to pester devs about a butt slider, warns fans of big booty dangers
 
 
Monoco readies for battle in Clair Obscur: Expedition 33
RPGs Clair Obscur: Expedition 33's a "great example" of subscription services helping sales, analyst says
 
 
In Assassin's Creed Black Flag Resynced, protagonist Edward Kenway sits on a rooftop looking out over Havana
Assassin's Creed Assassin's Creed Black Flag Resynced parkour "builds on" improvements from Shadows and Valhalla
 
 
Final Fantasy XIV Warrior of Light healer
Final Fantasy Final Fantasy 14 is finally letting healers be healers by removing cast times for attack spells and changing GCD heals
 
 
Final Fantasy 14 patch 7.3
Final Fantasy Final Fantasy 14 boss Yoshi-P "can't really imagine" the MMO coming to an end
 
 
Latest in Features
Crimson Desert hero shutting his eyes
Open World Games Crimson Desert is just more proof that waiting to play games is the best
 
 
Arc Raiders screenshot of a helmet lying in sand
Third Person Shooters Tarkov chief is right: Arc Raiders is an extraction shooter for casual people, that's why I like it
 
 
Hell Let Loose: Vietnam gameplay showing combat in a jungle
FPS Games If you like Battlefield at its most chaotic, I promise you'll love Hell Let Loose: Vietnam
 
 
Samara Weaving and Jason Segel in Over Your Dead Body
Action Movies Over Your Dead Body is an ultra-violent, surprisingly heartwarming gorefest
 
 
Commisar Yarrick moniature reaching out with a large clawed hand
Tabletop Gaming The current Warhammer 40K edition comes to a glorious end with the Return of Yarrick, and I can't wait for what's next
 
 
Half-Life screenshot
FPS Games Go behind the scenes of Half-Life with legendary Valve designer Marc Laidlaw
 
 
LATEST ARTICLES
  1. The Legend of Zelda: Ocarina of Time screenshot showing Link, a young boy with elf-like ears and blond hair, with a surprised expression on his face
    1
    The Zelda timeline was planned out for years, but Shigeru Miyamoto said it's "not that important"
  2. 2
    Metal Gear Solid's Snake actor admits he didn't understand all of its story while recording
  3. 3
    10 Best Tactical RPGs of all time
  4. 4
    Crimson Desert is just more proof that waiting to play games is the best
  5. 5
    The Legend of Zelda and World of Warcraft shaped Fable 2's no-death system, but Peter Molyneux had to fight for it

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...