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Prime Video has shared its plans to launch an ad-supported subscription option for those who want to access its streaming catalog, but don't want to pay premium price for it. According to a new report from Wall Street Journal, Amazon has officially kicked off conversations about the development among leadership, meaning that it might not be long until it follows in the footsteps of Disney Plus and Netflix.
The publication also states that Amazon's ad revenue is up $9.5 billion in the first quarter of this year, so it's hardly surprising that it wants to capitalize on that. As it prepares to buy the rights to a bunch of big media properties, including the National Basketball Association's broadcast rights, people have been wondering where the company will source the funds from; well, ad money via a lower-tier plan might just be the answer.
As it stands, Prime Video subscribers pay $14.99/£8.99 a month to watch the likes of The Boys, The Marvelous Mrs. Maisel, Lord of the Rings: The Rings of Power, and more. At the same time, they get the benefits associated with Prime whenever they shop with Amazon, such as speedy one-day delivery. It's unclear how much cheaper an ad tier might be, if it would be cheaper at all, or whether it'd include Prime's other perks.
For comparison, Netflix's subscription charges range from $6.99/£4.99, for a standard package with ads, to a premium package at $19.99/£15.99 a month.
While we wait for more news on Prime Video's future plans, check out our list of the best shows on Amazon for some viewing inspiration
