Man the lifeboats! It's out in just two weeks and you're about to drown in a tsunami of Grand Theft Auto IV print, television and billboard advertising.
From Los Angeles billboards to gigantic painted building murals in New York and Italy, it looks like it'll be almost impossible to miss.
Unfortunately though, Rockstar tells us that it has "no plans" to erect any New York-style Niko-painted buildings in London. Maybe they expect we'll all be buying it anyway and they don't have to?
Apr 15, 2008