Microsoft CEO brushes off antitrust concerns around Activision deal: "Even post this acquisition, we will be number three"
Microsoft doesn't want to make any formal concessions to get approval for its Activision deal
Weekly digests, tales from the communities you love, and more
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
Microsoft CEO Satya Nadella brushed off antitrust concerns around the company's acquisition of Activision, citing Xbox's relatively small share of the gaming market.
In a recent interview with Financial Times, Nadella suggested that Microsoft shouldn't face any obstacles in its path to regulatory approval because it's still too small to be considered anti-competitive. Specifically, Nadella notes that Microsoft would only be ranked third in market share behind industry leaders PlayStation and Tencent after the deal.
"At the end of the day, all the analysis here has to be done through a lens of: 'what's the category we're talking about, and market structure?'" he said. "Even post this acquisition, we will be number three with sort of low-teens share [of the gaming market]... We will be a bit player in what will be a highly fragmented place."
Nadella admits that regulators are likely to scrutinize Microsoft's Activision purchase based on its potential impact on the metaverse rather than simply its current share in the market, but he points out that Microsoft plans to make it easier for people to bounce between its own virtual worlds and those of its competitors. Ultimately, he hopes that any anti-competition rules applied to the metaverse will also be applied to all tech companies.
"If that is what we want to define for every entrant, all I care about is having equal rules of the road for all participants," he said. "So if that... comes through legislation or through regulation or regulatory enforcement, whatever form, we will be very open to it and engaging."
In a break from tradition, the FTC will reportedly be stepping in to review Microsoft's Activision deal.
Weekly digests, tales from the communities you love, and more

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.


