As Ultima Online approaches its 28th birthday, former creative lead reveals what it takes for an MMO to last for decades, and why they sometimes fail: "Content does not last forever"

Ultima Online
(Image credit: EA)

Raph Koster knows a thing about making an enduring MMO, as he helped create one of the longest lasting MMOs of all time with Ultima Online.

Ultima Online is uniformly considered an early pioneer of the MMO space, releasing back in 1997 and becoming big enough that it's widely credited with popularizing the genre before World of Warcraft became the standard-bearer according to Koster. Point is, if there's one person to ask about how to make a long-lasting MMO, it's Koster, so we did exactly that. The answer? The friends we made along the way.

Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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