Mario and Donkey Kong creator Shigeru Miyamoto says that the games that resonate the best with players aren't made to chase profit or global appeal.
Speaking to Famitsu (via machine translation by VGC), Miyamoto is asked why he thinks Nintendo's games have global appeal on the scale that they do. The Mario creator recalls the many times he's been asked how a "mustachioed middle-aged guy" became the best-selling game franchise of all-time, and admits he has wondered the same thing, but that the key may be that he was introduced alongside fun games.
And that may be the key, because if you really think about it, there is something kind of weird about video games' most iconic character not being a space marine or some sort of superpowered animal, but instead the guy you hire to fix your shower. But Miyamoto explains that when Nintendo comes up with new game ideas, the developers start with the fundamental ideas instead of looking at the current market trends.
However, that isn't to say those trends aren't taken into account, but starting from that point isn't the right way to go about it. The same goes for developers who seek to make a better version of the games they love. He explains that if a game is remembered for being unique, it'll end up making an impact on people.
Miyamoto also adds that he dislikes terms like "recouping costs" or "depreciation," adding that if you are constantly asking, "Will this make money right away?" you won't be making something unique or with broad appeal.
"The people funding these projects are doing it to make a fortune, so why celebrate things like ‘we recouped our investment’ or short-term profits?" He says. "To me, if you’ve burned through the talents of so many people just to achieve that, that feels like a massive failure."
He explains that when people at Nintendo ask what they should do, his number one piece of advice is to turn their idea into something that showcases they were the one who created the game. This has proven to be a great thing for many Japanese developers; you know when you're playing a game directed by Hideki Kamiya, Masahiro Sakurai, or Hideo Kojima simply by playing it, and Miyamoto bringing his own experiences into projects is how we got games like The Legend of Zelda and Pikmin in the first place.
