InZOI director says it isn't a competitor to The Sims, but "another option" and a "different experience" with "in-depth customization" and AI-powered tools

inZOI Character Studio trailer screenshot showing a young woman with ginger-y hair and a light baseball cap smiling to the side
(Image credit: Krafton)

We here at GamesRadar+ have been known to occasionally brand the upcoming life sim inZOI a "Sims competitor," but as it turns out, its director doesn't think of it that way.

In our defense, we aren't the only ones calling inZOI a Sims rival/competitor/what have you, and it certainly looks the part, but in an interview with PC Gamer, director Hyungjun Kim suggested he's keen to distance inZOI from the genre titan.

Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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