First Gone Girl poster gets moody

The first poster for David Fincher's literary adaptation Gone Girl is here.

And it's all about setting the mood.

Throw in one catchy turn of phrase, a peaceful still of the backwater town in which the tale is set, and a 24 hour news strap running along the bottom, and it's a pretty good job of nailing the mystery and media obsession surrounding it.

The tale of one man (Ben Affleck), his mysteriously vanished wife (Rosamund Pike), and the search for the truth of the situation is set to hit cinemas from 3 October 2014.