Selling a conservational message to anyone other than tree-hugging eco-warriors is always going to be tough.
Which is why Disney have rather ingeniously used the most adorable monkey on the planet to sell the story of Disney's Chimpanzee .
Oscar's the titular simian who, as a child, is tragically orphaned and forced to survive with a rival group of monkeys. Things look bleak until he's surprisingly adopted by the Alpha Male of the group. Cue heartwarming/fascinating documentary brilliance.
Narrated by Tim Allen, Chimpanzee looks to be every bit as moving and affecting as the best animal documentaries around.
Watch our exclusive clip below - in which the chimps attempt a little monkey handiwork - and let us know what you think.