Despite previous reports suggesting James Bond was worth $1 billion, Amazon only paid $20 million for the rights to the 007 franchise

Daniel Craig in new James Bond movie No Time to Die
(Image credit: MGM)

It turns out that Amazon MGM Studios acquired creative control of the James Bond franchise for a lot less than we originally thought.

According to a recent earnings report from long-time Bond producers and owners Michael G. Wilson and Barbara Broccoli’s company Eon Productions, it has been revealed that Amazon MGM paid $20 million for creative control of the 007 franchise (H/T Variety). That's a stark contrast to earlier reports, which suggested that Amazon had paid upwards of $1 billion.

The report reads: “On 20 February 2025, the company entered into an agreement for the sale of its interest in the Bond franchise, all associated assets as well as its subsidiary companies, B24 Limited and B25 Limited. The total consideration for the sale amounted to $20 million (USD),"

Editorial Associate, GamesRadar+

I am an Entertainment Writer here at GamesRadar+, covering TV and film for SFX and Total Film online. I have a Bachelors Degree in Media Production and Journalism and a Masters in Fashion Journalism from UAL. In the past I have written for local UK and US newspaper outlets such as the Portland Tribune and York Mix and worked in communications, before focusing on film and entertainment writing. I am a HUGE horror fan and in 2022 I created my very own single issue feminist horror magazine.  

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