Between Persona and Kojima, Xbox is taking its Japanese expansion very seriously

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Xbox just made a major pitch to Japan

Xbox
(Image credit: Atlus)

Xbox certainly made its feelings about its Japanese audience clear during its recent showcase, with Microsoft Gaming CEO Phil Spencer taking to the stage to make a significant pitch to players from Sony's home country.

During the Xbox and Bethesda showcase, Spencer said that "Japan is the home to some of the most talented and well-known game creators anywhere in the world." That came off the back of the reveal of Wo Long: Fallen Dynasty, a new game from Nioh developers Team Ninja, which is coming to Xbox game Pass at launch.

Spencer went on to say that Xbox "know[s] how important it is to our fans to bring more Japanese franchises" to the platform. To kick that process off, Microsoft announced that Persona 5 Royal , Persona 4 Golden, and Persona 3 Portable would be coming to Xbox Game Pass. 

That trifecta of announcements would be impressive by themselves, but having them come directly from Spencer feels particularly significant. Xbox has, understandably, lagged significantly behind Sony in Japan, a significant gaming market. As early as February 2020, well before the Xbox Series X launch, Spencer has been promising to "do a better job" in the region, and while that doesn't appear to be extending to acquisitions, it's clear that Microsoft is making a major play in the direction of a Japanese audience. Kojima is likely to be just the start of that process, and as supply issues have offered the Xbox Series consoles a chance to catch up, it'll be interesting to see what each company's next moves might be.

Here are the Xbox Series X exclusives that didn't show at the Xbox Bethesda showcase.

Ali Jones
Ali Jones
Managing Editor, News

I'm GamesRadar's Managing Editor for news, shaping the news strategy across the team. I started my journalistic career while getting my degree in English Literature at the University of Warwick, where I also worked as Games Editor on the student newspaper, The Boar. Since then, I've run the news sections at PCGamesN and Kotaku UK, and also regularly contributed to PC Gamer. As you might be able to tell, PC is my platform of choice, so you can regularly find me playing League of Legends or Steam's latest indie hit.