Remember Allison Road? It's the game that, at least in part, is being made to fill the horrific hole left by PT and - by extension - Silent Hills, a tour around an English household that's got one too many ghost-ladies trapped inside.
When I last spoke to creator Christian Kesler, things were at the prototype stage - now we've got a full 13 minutes and 50 seconds of gameplay to (in order) marvel at, peer closer to and scream because of:
My prediction that it looked more like an adventure game than PT seems to have come true - finding clues and items seems to be what pushes the game along, but Kesler's keen to point out that this demo is very much separate from the what the game itself will be.
As he says in the video description: "These 13 minutes have been put together... to showcase where the development of the game is at and to give you a feel for the vibe that we're going for. In order to do that without spoiling any of the story we decided to separate it from the actual game, so while this is real gameplay it's not what you'll see in the full version of the game."
I'm guessing he'll need to remove a fair bit of those real-life brands too, if he doesn't want the famously horror-averse Lemsip overlords to come down hard.