The launch of Ubisoft Motion Pictures wasannounced this week in Variety, meaning it came into the world via that publication's signature style of nonsensical, made-up-on-the-spot showbiz argot (meaning language – we're easing ourselves in here). So when they say "shingle," they just mean "a company for developing non-interactive screen media," and when they say "skeins," they mean "it won't just be movies, they might make some TV shows too." Naming the studio's marketing director, Jean de Rivieres, as a former "topper," isn't a sex thing (that we know of, anyway) – that just means he used to be head of distribution for Disney France. And saying Ubisoft Digital Arts did the Avatar "vidgame," well... you know how this works by now.
May 3, 2011
