Netflix has responded to a report that it is looking to expand into video games by saying that it is "excited to do more with interactive entertainment".
The claim comes from a report by The Information, which claims knowledge of Netflix's ongoing plans to recruit an executive to oversee an expansion into video games. The Information's report claims that over the past few weeks, Netflix has approached several veteran games industry executives to helm the company's move into the video game sphere.
A Netflix spokesperson has reached out to GamesRadar+ to say: "Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering - from series to documentaries, film, local language originals and reality TV. Members also enjoy engaging more directly with stories they love - through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel, and To All the Boys. So we’re excited to do more with interactive entertainment”.
You might recall that Netflix formerly created a "game" of sorts based around hit show Stranger Things. According to this new report, Netflix is seeking to increase investments for more ventures such as this, and is reportedly even considering a subscription package bundling in Netflix-made games, not unlike Apple Arcade's current subscription-based offering.
Netflix has already dipped its toe into the video game waters recently. In 2018, Black Mirror: Bandersnatch was released through the streaming platform, an interactive movie in which viewers could select different choices at various points throughout, to dictate how subsequent events and scenes would unfold. Even the film's ending could drastically change depending on the viewer's choices.
