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Full trailer for Alan Partridge: Alpha Papa: watch now

Alan Partridge: Alpha Papa has released a full trailer online, giving a good look at the plot of the film.

North Norfolk’s premier broadcaster finds himself in the midst of a siege, when his radio station has to make lay-offs in the middle of a corporate takeover. Colm Meaney’s disgruntled DJ, Pat, loses his job, and decides he’s not going to leave quietly. Enter Alan Partridge, who’s going to have to apply his interview ‘skills’ to hostage negotiation.

There are a few classic Partridge zingers in the mix, and the film looks like the character’s key qualities haven’t been lost in the big-screen transfer.

Watch the Alan Partridge: Alpha Papa trailer online now:

What was your favourite new line? “Welcome to big school”? “I am siege-face”? Looks like this could be the summer’s most quotable film.

And Patridge’s disdain when asked to identify himself is priceless.

Starring Steve Coogan and a host of familiar Partridge faces, Alan Partridge: Alpha Papa opens in UK cinemas on 7 August 2013.