As if Anchorman Ron Burgundy's ego wasn't inflamed enough, the Action 4 News anchor now has his own autobiography - in which he'll no doubt brag about his Emmys and name-drop like nobody's business.
Let Me Off At The Top!: My Classy Life And Other Musings is being published on 19 November 2013, almost a month to the day before Burgundy's second movie, Anchorman: The Legend Continues , hits screens.
“I don’t know if it’s the greatest autobiography ever written. I’m too close to the work,” Burgundy said in a statement. “I will tell you this much: the first time I sat down and read this thing... I cried like a goddamn baby, and you can take that to the bank!”
Clearly having been inspired by Alan Partridge's own recent paperback success story, Burgundy's memoirs will reportedly include "personal anecdotes about the women in his life, about his dog, Baxter, and his legendary news team".
As if that wasn't enough, he'll also reveal just why he went into news reporting in the first place.
We spy a 'failed jazz flute career' sob story on the horizon...
Anchorman: The Legend Continues opens on 20 December 2013.