"But will it run Crysis?" Turns out your console actually will, NEXT MONTH (your console is not a Wii)

You see people, this is how you make an exciting video game announcement. You don't put out an empty web-site with a countdown timer to a countdown timer to a countdown timer for a crap online puzzle that the world has to spend six months solving by providing free marketing via Facebook likes and uploaded photos of corporate logos painted on their houses, only to be rewarded with one pixel of production art and the revelation that the whole process will be repeated for every single pixel until the ultimate, life-changing revelation of a logo and a half-shadowed picture of a none-more-generic bald man who's glowering a bit, some time before the second half of 2018.

No, you just nonchalantly say "Yeah, now this is happening". You make this statement out of nowhere, you make it with a bloody impressive trailer, and you make it a month before release, so that the frenzy is still raging when your game drops. Crysis. Consoles. Boom. Next month.

Sep 9, 2011